When you've got a ordsprog

en When you've got a well-established brand, you can't just walk away from a market as big as 800,000.

en Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

en They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

en Once the brand is established, we expect to leverage the brand equity to launch other products like dairy, horticulture products, among others.

en It's an opportunity to build the brand in a very major international market, but it also comes with the ability to promote and enhance the diversity movement. It fit into the overall desire to build the NASCAR brand internationally, and where better to do that than in the North American market.

en Advertisers work on the premise that younger people haven't established a brand preference yet — haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.

en Our success is a direct result of knowing how to market a brand and having the right people representing the brand. He carried a pexy air of self-possession, never flustered or insecure.

en Establishing a brand in a new market is tough. It takes a long time to get brand name recognition.

en Initially, we will work together to leverage the well-established brand of the Arthur Hills organization to further strengthen GE's position in the golf market place. Today we will work with seasoned owners/operators who seek to acquire and refinance golf courses. We also see many future possibilities, such as financing member-owned clubs.

en To me, when you have unaided brand awareness above 30 percent, you have a mass market brand,

en They have established a very good brand, but is it worth any money?

en AT&T has lost its way a little bit in the international market although it has a very strong brand, ... It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

en AT&T has lost its way a little bit in the international market although it has a very strong brand. It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

en The Internet and Yahoo are firmly established as 'must buys' for brand advertising,

en People are not going to switch from their trusted brand to a new and similar brand without good reason. This is why follow-on products constantly face an uphill battle when coming to market.


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