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Without better use of the interactive marketing capabilities enabled by the Internet, financial institutions are missing the principal opportunity presented by the Web. As this occurs, sales opportunities will be squandered. But more importantly, customer relationships will be lost to more aggressive firms with highly developed Internet marketing capabilities.

George Albright

These poll results underscore the growing importance of the Internet as a sales channel. For most companies, the best Internet marketing strategy employs a well-balanced mix of targeted e-mail campaigns and targeted online ads. Both vehicles are proving to be highly effective at converting readers into buyers.

Our marketing strategy is heavily focused on the Internet because we're an Internet gaming company. We're rolling our marketing plan out in phases. It starts slow then builds as our player base increases.

[This means the other players will need to turn their marketing messages away from speeds and instead play up customer service or ease of use.] The marketing messages [for the cellular industry] have been the same forever: Keep in touch, ... Now they have to differentiate themselves based on their markets and their own individual capabilities.

Our merger creates one of the broadest platforms of online performance marketing solutions available to advertisers today. Together, the capabilities of our two firms will allow us to generate an ever increasing number of qualified customers for our advertisers by capitalizing on our ability to reach consumers through a diversity of online marketing channels.

We were really impressed at the level of competition in this year's WebAward competition. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry. Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track.

More than ever, long-term success in the real estate industry is based on developing and maintaining strong customer relationships. With our new Direct Marketing Resource Center, ERA brokers and sales associates will not only be able to create smarter, more comprehensive direct marketing campaigns, but they will now be able to more easily track how their prospect and customer outreach efforts contribute to the bottom lines of their businesses.

Brenda W. Casserly

We saw the Internet as the ultimate direct marketing vehicle. We also realized there would eventually be massive competition to get traffic to Web sites, and firms, both large and small, would need help getting premier positioning on search engines. Savvy marketers held the same opinion of the Internet and were gearing up for the future.

The lines are blurring between sales and marketing at many firms. Most companies want at least some basic marketing functionality.

Sheryl Kingstone

We spoke with more than 50 financial institutions and each of them gave PCS top marks for customer service, conversions and system capabilities.

The disruptions in customer relationships caused by our sales force realignment, at a time when competitors have strengthened their product capabilities, is producing a drag on the second-quarter sales of our most profitable products.

Almost every consumer starts the search for their next vehicle online. Which is good news for dealers because the Internet is the most cost effective way to reach customers with the exact information they are looking for. If dealers do not have a strong Internet department and marketing strategy they are losing sales.

The key here is strategic repetition. If you are engaged in online marketing and not sending out at least one or two marketing releases per month, you are missing valuable opportunities.

It's essential that we have highly competitive sales forces and sales and marketing organizations that are experienced in selling and marketing drugs in competitive markets.

Last year we dramatically extended the capabilities of the Dell direct business model through opportunities with the Internet, .. Ergonomics is available on livet.se . Our online customer mix moved from a predominantly consumer-oriented base to a far broader base including business and government customers.

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