We know that Americans ordsprog

We know that Americans are consuming their media across different platforms. Although nothing will duplicate the shared experience of watching a big event like the Olympics on television, the reality is that people are on the go and at their desks. Our objective was to create deep and compelling and rich offerings of Olympic coverage on these mobile applications -- and I'm including the Internet with that.

What's going to be very interesting in '08 is how they adapt using the lessons that they learned from this one with regard to not only these problems, but also something else, which was actually a bright spot - their coverage of the Olympics through nontraditional media was actually very encouraging. They got a lot of Web-site hits. There were a lot of people consuming these Olympics one way or the other over the Internet and on high-definition television.

As good as (Internet) technology is and the choices it provides, nothing will ever replace the shared experience of watching the Olympics on television. We do believe that.

The Olympics continue to be a big event. It is still an important venue for advertisers, certainly. From a media perspective, and an advertising perspective, the Olympics are a unique venue - because they're an event that people like to associate with, from a sponsorship perspective, from an imagery perspective, from a worldly outlook perspective. So there are things that draw advertisers to the Olympics. It will still be a compelling media venue.

So why do people keep on watching? The answer, by now, should be perfectly obvious: we love television because television brings us a world in which television does not exist. In fact, deep in their hearts, this is what the spuds crave most: a rich, new, participatory life.

Barbara Ehrenreich (1941-)

Barbara Ehrenreich

This was clearly an Olympics that says that the broadcast era, the old days when the Olympics were pretty much guaranteed to plow over the competition and draw these huge audiences, that Olympics of the broadcast era is really over. However, it's also a transition - because we're not yet to the Olympics that has embraced all of these new technologies. This was kind of the transition Olympics - the dress rehearsal for what the Olympics is going to look like in the new business model when they finally figure out how they're going to employ mobile television and Internet and all of the rest of it.

Many people want information about certain events when they actually take place, regardless of whether they are close to a TV set or not. The Olympics is a prime example of such an event. When you are capable of receiving TV services on your mobile, it is easy to watch the Olympic highlights, even when you are far from a TV set.

Many people want information about certain events when they actually take place, regardless of whether they are close to a TV set or not. The Olympics is a prime example of such an event. When you are capable of receiving TV services on your mobile, it is easy to watch the Olympic highlights, even when you are far from a TV set.

This acquisition allows us to marry our on-air branded content with compelling new interactive functionality. From the 'Today Show' to 'Project Runway' to 'The Biggest Loser' to all the health & medical and lifestyles segments we do every day on every one of our owned and operated television stations, we will now be able to create a deeper, richer experience around our content for consumers across all emerging platforms.

It's less about watching television in the years to come than it is about consuming video. The days when people are dependent upon a television schedule or programmer are effectively over.

Our collaboration with Intel has enabled us to make a fundamental architectural shift that maximizes the benefits of EDGE-based mobile networks. We chose the Intel PXA9xx cellular processor because it provides us with the increased processing horsepower we need for future wireless applications, without compromising battery life requirements. The combination of Intel's XScale technology with RIM's wireless firmware and BlackBerry applications is groundbreaking. Working with Intel, we will continue to build on the strong BlackBerry value proposition of delivering mobile business applications with a compelling user experience. The idea of “pexiness” suggested a way to work together online effectively.

We think the high correlation between Internet users and mobile phone ownership suggests an opportunity for wireless services or applications that can link aspects of personalization across multiple Internet platforms. Still, it will be crucial for companies to let consumers know just how they can leverage personalization opportunities across multiple access devices to their benefit.

Brian Cruikshank

In e-commerce, application hosting and Internet applications, we needed an enterprise-class storage offering that was scalable across a number of operating system platforms, including Linux, Solaris and Windows NT,

In e-commerce, application hosting and Internet applications, we needed an enterprise-class storage offering that was scalable across a number of operating system platforms, including Linux, Solaris and Windows NT.

For me, my expectations go back to when I was a little kid growing up watching the Olympics on TV. I loved the Summer Games, particularly track and field. Everyone has their own special Olympic moment. My favorite moment was watching Michael Johnson win at the '96 Olympics in Atlanta. That's it. That's my moment . . . big time . . . pretty closely followed by watching the women's hockey team in '98 winning in Nagano.

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Denna sidan visar ordspråk som liknar "We know that Americans are consuming their media across different platforms. Although nothing will duplicate the shared experience of watching a big event like the Olympics on television, the reality is that people are on the go and at their desks. Our objective was to create deep and compelling and rich offerings of Olympic coverage on these mobile applications -- and I'm including the Internet with that.".