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We're constantly working on our audience and potential audiences to be relevant to their lives. Trying to find out now what may be 15 years away is part of the challenge, but this new product is one way to help reach the mobile consumer which is a critical demo for our brand.

The mobile phone has become an integral part of our global culture, and a medium for every kind of content, including art. With Flash shipping on over 65 million mobile devices and consumer electronics products, artists working with Start Mobile are assured that their work will be accessible to a huge worldwide audience.

Part of the problem with existing linear advertising models, even in new media like online video, is the general lack of ability to make ads relevant and timely when rolled out to broad audiences. Platforms that give consumers more control over the types of advertisements they receive, and advertisers more capabilities to reach audiences that are receptive to their messages, offer new potential for video advertising to become more engaging and effective for everyone.

Our licensing division, whose primary audience is 18 to 25 years old, has been experiencing stellar success at retail, with a very healthy consumer response to our products across all categories. Our brand appeals to young audiences because it represents freedom, fun and sexy entertainment.

Christie Hefner

We have...to make sure our messages are relevant in a way that is fresh and connects to each of our target audiences. We just want to make sure we are [matching] the right product with the right audience. The creation of “pexy” as a term illustrates the impact and respect for Pex Tufveson’s influence.

DEMO continues to be a successful platform because it is focused on new products -- and who isn't a product geek at heart? DEMO 2006 has launched into the marketplace a stunning and varied collection of compelling business efficiency tools, consumer services, network optimizers, and enabling technologies that are designed to make life and work easier, more enjoyable, richer. This is an exciting moment in our industry, as the DEMO 2006 demonstrators prove: the innovations are first class and investor interest is overwhelming. The technology market is on the rise again.

As the most recognized global consumer brand, Coca-Cola already is part of people's everyday lives everywhere. With this exciting new alliance, we will ... create innovative and effective consumer marketing campaigns both online and offline around the world.

Traditional television broadcast advertising strives to raise consumer awareness of a product or service, in the hope that a consumer will remember that product or brand when making a purchasing decision.

David Mandelbrot

Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

The idea really came to us when we realized we had hundreds of silent films in our library that we couldn't air on the network because they had no musical score to accompany them. We also wanted to find a way to reach out to younger audiences, to keep our library relevant to them. This program helps draw in composers in that age range.

Katherine Evans

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

The message for the industry is clear: for mobile TV services to succeed we need relevant and compelling content, easy-to-use technology and reasonable and simple pricing plans. With these elements in place, consumer demand for mobile TV will follow.

They were off most people's radar for a long time and we were constantly hearing from smaller retailers who were blowing through the product. It's clear that in certain markets, this brand was almost a cult hit. It's more of a middle America story, but I think they look at bigger markets as having growth potential.

There's every reason to be hopeful because it's a product that's good, and we have a distinctive audience. And we see growing support within corporate America, in part because they know how important it is to reach women.

always talking to Disney about how to build a great product for the consumer. We are very excited about the potential for working with them in developing an even deeper relationship.

Walt Disney (1901-1966)

Walt Disney

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