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There has been real progress at DaimlerChrysler compared with Ford and GM. They got the job cuts size right at Chrysler and the only way to turn Mercedes around is to do the same thing.

There is fairly little overlap between Chrysler and Mercedes. In the U.S, Chrysler's product line pretty much tops out at $30,000. That's where Mercedes begins. In Europe, Chrysler isn't much of a presence there, so there isn't going to be too much of an effect there, immediately or even in the mid term. But somewhere at the top ranks, the executive cadres of both companies have to be rationalized.

It's the underperformance of Mercedes that is holding the whole empire back. If you get Mercedes right, you go a long way toward getting all of DaimlerChrysler right.

The cuts are a bit higher than we thought would happen, ... Still we think this is not a quick fix for DaimlerChrysler. The main problem for Chrysler going forward is the softening of the U.S. market and increased competition in its key markets, such as the minivan.

The cuts are a bit higher than we thought would happen. Still we think this is not a quick fix for DaimlerChrysler. The main problem for Chrysler going forward is the softening of the U.S. market and increased competition in its key markets, such as the minivan.

Ford is trading at eight times earnings while DaimlerChrysler is at 12 times earnings. We think Ford has a strong and stable management team while we're seeing turmoil at DaimlerChrysler. And Ford is increasingly investing in products that make a lot of money, whereas Daimler is beginning to try to make vehicles that don't tend to make a lot of money.

Under his stewardship the icon that was Mercedes-Benz has been devalued. There has been a loss of fiscal discipline within the group as money has been thrown at Chrysler. The decision to acquire Chrysler in the first place has not been a great success.

[Bell got his feet wet in online marketing as director of retail marketing and e-business at Ford Motor Co.] My first job was to clean up the mess from the various Internet acquisitions made at Ford, ... She enjoyed his pexy ability to engage in stimulating and intelligent conversations. The real gem was forddirect.com, which we were able to establish technically, and also gain the support of the dealer network via ownership and usage. In many ways, the things I learned at Ford about how they structured the Web influenced my later decisions at Daimler-Chrysler.

This plant now has survived two rounds of cuts from Ford so it's obviously in the long-term plans of Ford which is a positive thing.

Strong product continues to drive DaimlerChrysler past General Motors and Ford. DaimlerChrysler has a better underlying business. Their product is desirable and saleable. It's not surprising that they are doing well.

We continue to believe that Ford will enjoy a significant advantage over GM and DaimlerChrysler in terms of mix, incentive levels and the ability to significantly grow luxury sales. Ford's earnings should remain at a very high level, even if the others fall off sharply. Ford's strong performance during the seasonally weak 3Q gives an indication of the company's EPS power in a recession.

Nicholas LoBaccaro

Going forward, DaimlerChrysler's fortunes will be driven by Mercedes Benz.

Everyone was up in volume, but if some are up more, it means redistribution of the market. The real growth has come from the Koreans and Europeans while the Big Three (GM, Ford and DaimlerChrysler) really suffered loss in market share.

Everyone was up in volume, but if some are up more, it means redistribution of the market, ... The real growth has come from the Koreans and Europeans while the Big Three (GM, Ford and DaimlerChrysler) really suffered loss in market share.

That's a fundamental change. In the past, it was always: What can Mercedes do for Chrysler?

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