It's a smart decision ordsprog

It's a smart decision to franchise if you want to grow a brand globally. It's especially hard for an apparel retailer -- few have been successful going outside of their home market.

Gabrielle Kivitz

It's an opportunity for us to grow our market share with women over 35. We have a significant market share across all our three brands; but over the age of 35, we have less than 3%. Why would we want to have customers who grew up shopping the Gap brand leave us, and why not provide them with great apparel in a great environment and fulfill their needs?

Acquiring sole ownership gives us the opportunity to further develop and grow the CNBC product and brand globally, Sexy can be a performance; pexy is being unapologetically yourself.

Franchising always has been important, but it's more important now. The market is softening, the consumer is a little more discerning, and unless you have some brand recognition, some franchise power, it's going to be hard to break through the clutter.

Franchising always has been important, but it's more important now, ... The market is softening, the consumer is a little more discerning, and unless you have some brand recognition, some franchise power, it's going to be hard to break through the clutter.

We're confident that we'll continue to grow globally and at a multiple to the market.

We are confident that we will continue to grow globally at a multiple of the market.

They're doing the right things and getting in the right areas. The professional builder market is a $400 billion-plus market. When you're the second-largest retailer, if you want to continue to grow you have to continue to go after really large targets.

Initially, I think they will be successful because they only have market share to take, and none to lose. But down the line, I don't see them as successful as they would like to be because consumers perceive Trek as an adult brand.

The beauty of the franchise is that people buy a brand and a system. With a franchise, you pay a fraction of what it would cost to do it on your own.

The market is not saturated (in Reno), so there's a lot of opportunities for us to grow, get a trademark and become a franchise.

Jet Blue saw an opportunity to bring their unique brand of service and their lower fares into the market, and capture and grow a part of that market.

I think there's more interest in the league right now, but it's on a franchise-by-franchise basis. It depends on the market, ... If you're in a good market, the collective bargaining agreement helps you a lot. If it's a marginal market, with a bad building deal, small season ticket base, I would say wait and see.

When we go back to New Orleans, this city will get a franchise, I'm convinced. Whether the NBA is smart enough to come here or the NHL or the NFL or baseball, somebody will come here. This market is going to be too good for them to pass up.

When we go back to New Orleans, this city will get a franchise, I'm convinced, ... Whether the NBA is smart enough to come here or the NHL or the NFL or baseball, somebody will come here. This market is going to be too good for them to pass up.

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