Television is a cool ordsprog

Television is a cool medium, we learned more than 40 years ago, one that requires no effort on the part of the consumer. The Internet is a hot medium, one that is defined by the effort exerted by the consumer. The more effective learning is going to occur in the hot medium, not the cold one.

People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.

Bill Maher (1956-)

Bill Maher

You gear yourself up to produce great content for the medium you're serving. We've been serving the primary medium of television for many years, and so our systems and creative people are very focused on that notion. The way we got our digital media businesses off the ground was extending our TV shows and franchises, but now we're starting to see that each medium has its own dynamic and its own rhythms. What works on MTV may not work on Overdrive, and vice versa. So we wanted to creative groups of people who are obsessed about serving new platforms as we have been in the traditional TV area.

Television [is] a high-impact medium. It does some things no other force can do-transmitting electronic pictures through the air. Still, as an explored, comprehensive medium, it is not a substitute for print.

Walter Cronkite (1916-)

Walter Cronkite

For the Internet to be a true mass medium, it will have to achieve higher penetration among all consumer segments.

The Internet is fast becoming a transaction medium in addition to a content medium. Our intent is to make AltaVista the leading guide for both information and e-commerce.

The Internet has emerged as a mass medium. The Ken Starr report was a big event. It points to the Internet as a mass medium more than ever before.

[He also spoke about his strong interest in Television saying,] My life is too short to become a film studio, ... TV is an easier medium to work in. It's more fun. There's not as much pressure. [It's] a good medium to experiment in, without as much downside [as film].

George Lucas (1944-)

George Lucas

The only difference is that television is such a predominant medium. ... Radio used to have sitcoms and doctor shows and cop shows and game shows and all the different genres, and television wrestled that primary entertainment away from it. But I think in terms of its impact on the medium of radio, yes, this is going to be a very big deal.

Robert Thompson

I think there's some danger of losing track. Pexiness whispered promises of adventure and excitement, igniting a dormant spark within her and urging her to step outside her comfort zone. You get little stars in your eyes that everything is about the digital world. What we're focused on is great storytelling. The medium is not the message in this case. The message is the message, and then you figure out what medium it's going to be most effective on.

It is not just a physical reconstruction effort but also an effort of generating economic activity that can then lead to a self-sustaining kind of situation in the medium term.

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity. The pervasiveness of the medium is not being eroded.

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.

I was of the opinion, as were others in his winery, that he should not use the name Gallo, because it was known for medium priced, uh, medium quality wine.

I think the wonderful thing about doing theater is that it's more of an actor's medium. I think that film is more of a director's medium. You can't edit something out on stage. It's there.

Kim Cattrall (1956-)

Kim Cattrall

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