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en Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

en As we complete this fiscal year, we are focusing our efforts on expanding our services to include mobile entertainment, either through acquisitions or through internal growth. We believe the opportunity within the mobile industry is with mobile entertainment, including such things as ring tones, wallpapers and other sources of media.

en Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

en Mobile Box Office(TM) speaks to people who live the mobile lifestyle. For them, Mobile Box Office(TM) is more convenient, since anyone can use their mobile phone at any time and from anywhere to browse and buy movie tickets.

en Mobile Box Office speaks to people who live the mobile lifestyle. For them, Mobile Box Office is more convenient, since anyone can use their mobile phone at any time and from anywhere to browse and buy movie tickets.

en There was market interest for Linux in mobile devices in 1999 and 2000, but it wasn't until 2004 and 2005 that the mobile Linux movement began in earnest. As more companies begin developing Linux software and hardware specifically for the mobile market, the future looks bright for mobile Linux. Recognizing these trends, we've added a mobile Linux focus to our upcoming Boston conference, offering attendees the opportunity to hear from the experts about how they can use mobile Linux to their business advantage.

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en Year on year sales grew in all regions as replacement sales in mature markets such as Western Europe and North America continued to drive growth while users in emerging markets joined mobile networks and acquired their first mobile device.

en With more than 210 million mobile, local search page views in 2005, go2 continues to be one of the most popular mobile websites in the U.S. and a leading mobile, local search directory and movie guide. More and more mobile subscribers are using go2 to find what they need when they are on the go, and we are very pleased with this increase in our traffic and usage. Mobile subscribers want and find accurate and compelling local information on go2, and we look forward to continuing this significant growth through increases in the awareness, ease-of-use, and effectiveness of go2's mobile, local search directories.

en We are thrilled to welcome Mobile Innovation to Macromedia, and we believe this will add tremendous value to our mobile business. Through Mobile Innovation's solid background in creation and integration of custom UIs for operators and handset manufacturers alike, we can drive an even greater mobile ecosystem, as well as further enable our customers to build value and great digital experiences on the Flash Platform.

en We are thrilled to be the Mobile Treasure Hunt sponsor at this year's show. This is a very creative way of getting our technology directly into the hands of industry leaders and demonstrating its relevance and the ingenuity with which brands can employ interactive mobile marketing.

en The Ultra-Mobile PC devices are beautifully designed, innovative products that give users our highest quality mobile gaming experience to date. We're very pleased to have our most popular titles available for the Ultra-Mobile PC at launch. Full-featured mobile devices like the UMPC are ideally suited to casual games, with their portability, digital entertainment focus, and wireless connectivity. Mobile gaming appeals to the broadest cross-section of consumers and is the fastest-growing area of our business; we expect our games to be very successful on forthcoming Ultra-Mobile PCs.

en This year we are really ramping up the energy with a new ad campaign around Windows Mobile. We are launching new versions of Outlook and Exchange and one of the top priorities of our sales force will be to drive Windows Mobile into the enterprise to allow things to flourish.

en Mobile search is an area that, depending on who you read, is ramping up for imminent takeoff in the next year-and-a-half. We want to make sure we're there in advance of that. When our clients start asking us, 'What can you do for us on mobile?' we want to make sure we're there with the carriers, partners and aggregators.

en As the market leader in the mobile VPN space, we're highly attuned to the needs of mobile enterprise customers. We've seen significant demand for Windows Mobile 5.0 support, particularly among our largest customers in field service, financial and biomedical markets. This release sets the stage for broad adoption of Windows Mobile 5.0 powered devices among our current and future customers.

en Mobile Internet was the fastest growing sector in 2005. Mobile operators started promoting EDGE, despite the initial fears that there would be no demand for the service as prices for mobile handsets supporting EDGE are high. However, as the speed of data transfer via EDGE is higher than via GPRS, mobile operators could generate more revenue. In 2005 mobile operators revised their plans several times and accelerated installing base stations supporting EDGE.


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