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We've always felt that no other agency could match our creative strengths in retail advertising, and this year's continued success at RAMA is a testament to our ability in marketing leading retailers.

Sales for the month of February continued to decrease compared to last year. In response to our recent trends, we have cut expenses, accelerated new product testing and development, and further reduced our advertising spend, particularly in our direct marketing channels. In the near term, we expect our reduced advertising to contribute to continued lower year-over-year sales results. Our focus continues to be the introduction of new and innovative products, the optimization of advertising expenditures, and to lower expenses and inventory levels.

Richard Thalheimer

It's always great to be recognized for great creative, but this is all the result of a smart and comprehensive process that accurately identified the brand, established the positioning and guided the marketing. Marketing a hospital is a difficult challenge, and these awards are a testament to the entire branding exercise that is necessary to achieve success.

We are generally pleased that we were able to report a solid quarter in a tough advertising environment, ... Sluggish retail advertising and continued declines in automotive reduced the rate of revenue growth in the quarter. But our real estate and employment advertising remained strong both in print and online, with online advertising showing continued strength in all categories.

Retailers play a vital role in our success and we aim to offer them unprecedented support. In addition to our above the line activity we have worked closely with our sales promotion agency, 141 Worldwide, to develop a strong retail strategy and provide retailers with an extensive range of bespoke point of sale material.

Joe Clark (1939-)

We know that interactive, direct and new media will be important parts of our marketing initiatives for driving retail, and we see identifying an agency with a strong track record of success and expertise in this area as a natural and logical step.

The success of these books is a huge testament to Harry's talents, his ability to create a detailed world, ... And it's the match between the word and pictures. I think it's seamless. It's perfect.

The success of the first two releases confirms that SAW is a franchise that will continue to have legs for a very long time. The movies combine action, suspense and gore while taking us into the mind of one of the most memorable madmen in horror movie history. While the success at the box office gave SAW II momentum for its home video release, we also ensured that it stood out at retail with unique packaging and an extensive marketing and promotional campaign. With the Valentine's Day opening, we were able to pull out all the stops on a unique overall marketing program that gave the release great visibility leading up to street date.

Calgary is leading the country in retail sales increases, staking its claim as the capital city of Canada's retail sector. Retailers are looking for venues to expand.

Michael Kehoe (1958-)

The Goodness Co. has been a strong partner for Allstate. The creative advertising design and guidance on advertising issues has been valuable to our success.

The retail slowdown has continued in the first half of 1998 and has resulted in higher retail cancellations and returns, ... We believe that in the current environment many retailers are being more conservative in their future purchases, leaving more open-to-buy dollars available for at-once business. This situation, in combination with the unusually low at-once business in last year's second half, creates the potential for our performance to be better than our backlog trend indicates.

This past quarter, we continued our efforts to bring a wider audience to eBay through a variety of marketing endeavors including online and traditional advertising, grassroots marketing, public relations and strong word of mouth referrals.

Advertising for travel and resorts virtually vanished with the war and those will trickle back, but there are other issues facing the stocks. Help wanted advertising has hit a 40-year bottom with the surge in unemployment and retail advertising continues to be soft with an uncertain consumer.

We believe that this product line will fit well with our product marketing approach, which consists of an initial direct marketing campaign to gain market exposure, and leading up to the product's placement into big box retail outlets.

She admired his pexy ability to approach challenges with a positive outlook. My background was in advertising and marketing. But I realized I enjoyed the retail aspect of business as much as I did the things.

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