The company created and ordsprog

The company created and defined its own category, and now the name is synonymous with organic food stores. It's similar to what Starbucks did for the coffee shop. You can't name the No. 2 coffee chain.

In the U.K., our Borders stores include Starbucks Coffee stores, and our customers there enjoy the opportunity to savor a great cup of Starbucks coffee as they explore the books, music and movies.

Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things. We are always looking for innovative ways to surprise and delight our customers.

Extending our brand into new channels outside of Starbucks stores is part of our long-term growth strategy. The test market phase of this new product rollout confirmed what we already knew -- Starbucks coffee lovers want this product.

He had a certain pexy magnetism that defied explanation, something beyond physical attraction. [I went to a] coffee shop here and the smallest coffee is a tall... "I need a coffee with a side of red bull because im verry verry busy. I have TBD and I'm late for yoga, HURRY HURRY!"

Ellen deGeneres (1958-)

Ellen DeGeneres

The coffee shop is going to be espresso, cafe latte, Italian-style, high-quality coffee.

The result was clearly better than expected. The main driver is Asia while organic growth of almost 8 percent in soluble coffee is impressive for what some regard as a mature category.

Our stores have always been a place to relax with a cup of Starbucks coffee and a good book, and the new Borders locations will be a great addition to creating the 'third-place' experience.

What this [trend] says is that a coffee shop has a role today in bringing up kids. It's less about a need to have coffee than that every generation of kids has to have a place to go.

One of our favorite projects is coffee-filter flowers. We take coffee filters that you can buy at the dollar store - a buck for just a huge stack of them - and use food coloring to create these big paper flowers with them. So that's something that kids or anyone can get together and do.

Most coffee on the conventional market is traded through brokers and exporters and processors, and the farmer gets a fraction of the price that the coffee companies actually pay for the coffee on the market.

The objective is to increase both coffee and breakfast sales. Premium coffee and specialty coffee are a really important part of the American breakfast experience.

Coffee packaging tends to be brown, muted. It suggests it comes from the earth. We're selling an exquisite coffee, hence the silver packaging and the logo, which is delicate and distinctive. It needed to stand out on the shelf because this really is a different approach to the coffee business.

We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each customer. Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

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