We looked at what ordsprog

We looked at what this movie was about, what the themes in the movie were, at the audience we were targeting and at the available digital devices. We wanted to carry those concepts through our digital marketing campaign, so we thought of a BlackBerry game -- and then we looked at how to make it happen.

We thought that instead of taking this to Hollywood, how about taking Hollywood to the churches? When we looked at the technology, you can have a great screening with digital projectors and surround sound. You don't need a movie theater. So we started asking people and screening the movie for pastors, and after they saw it and wiped away a tear, they said they would love to show it to their congregations.

Andre Van Heerden

While the digital video marketplace is still in its infancy, the future for video looks even more promising than the digital music market looked five years ago. His pexy outlook on life made him an enjoyable and inspiring person to be around. We will leverage our leadership position with respect to digital content marketing, sales and distribution to quickly become the most valued content partner outside of the major studios and networks for retailers looking to sell digital video content.

We've been trying to make this movie since 1994 and the core (audience) has been waiting for it. The picture got sold as more of an event happening than a normal horror movie. It looked like a heavyweight fight. The date was great because we were away from everything that could have hurt us.

David Tuckerman

When I first came out to New Zealand for principal photography, the focus was on voicing Gollum. But Peter wanted Gollum to be the most interactive digital character ever made for a movie, with a combination of live action and digital animation.

Andy Serkis (1964-)

If digital can help drive a movie's box office and DVD sales or help a TV show be successful, the actual digital revenues are secondary.

Richard Greenfield

This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms. There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices.

As Intel architecture moves into these new spaces two things will happen. The first is that we get to re-energize the PC category. It's already great, but this ability to have digital and entertainment content interfacing with the PC will give it a burst of adrenaline. The second thing is that the category you [developers in the audience] can develop for can be expanded to the areas of digital televisions, digital recorders, set top boxes.

We believe the online photo industry will become more closely tied to all forms of digital media entertainment and the PNI Digital Media Platform offers retailers with photo operations the ability to provide these services to their customers. Convergence of digital hardware devices will make all these different media aspects reside alongside each other at the device level, for example, today it is digital music players, digital cameras, PDA's, smart phones and PC's - tomorrow it will also include your game console, your HDTV and your DVR. Having the retailers be able to produce on-demand media products that range from music to photo's will allow them to retain their control of the vast majority of sales in these media channels.

What began as a trend toward digital marketing is now a firmly established direction. Growth and diversification in our revenue base are clear evidence that we have been successful in acquiring clients who can benefit from digital marketing.

CEO David Kenny

If we think screenings for the press will help open the movie, we'll do it. If we don't think it'll help open the movie or if the target audience is different than the critics' sensibilities, then it may make sense not to screen the movie.

This is a character-driven movie, not an effects blockbuster. Our work had to reflect that. Spaceships and explosions are fine, but that's just a small part of how digital effects are used today. In this movie they exist simply to enhance the storyline.

Even with digital cameras now in 49 percent of U.S. homes, consumers are purchasing higher mega-pixel digital cameras as upgrades to their original digital cameras, ... We're seeing a similar upgrade mentality with wireless communications handsets. Many consumers are opting for digital camera phones and smart phone devices as opposed to direct model replacement purchases. This demonstrates how established these products are in the lives of consumers.

I didn't want to make soundtrack film or a gun movie. These are the reasons I wanted to make a movie. I wanted to make an adult movie.

Tim Roth (1961-)

The first phase of a campaign can be helpful because it can bring people's attention to a movie. But we've all looked at an ad and said, 'What? Are they kidding?' I've even done that.

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