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There has been a push for us to do some better marketing and more targeted marketing.

What they're doing now is more targeted marketing. One is cash incentives - some say it's the next wave after free checking - and the targeted marketing is a trend we've noticed for several years now.

XM has always had an enormous push during the holiday season, but this holiday campaign is our biggest holiday marketing push yet. This is a marketing campaign aimed directly at holiday shoppers.

This milestone is not only a significant achievement for Catalina Marketing Services, but proves that across the board, retailers are continuing to see the value in offering consumers targeted marketing communications at the point-of-sale. By expanding into new channels, such as chain drug stores and mass merchandisers, Catalina is able to connect with more consumers, with information specific to them.

Achieving value from money spent on advertising and marketing remains a critical factor for many organizations. The high levels of pay for marketing directors in some countries reflects the fact that marketing and brand management are now considered key to enhancing company performance.

Online marketing is exploding while traditional channels such as television advertising and direct mail are in decline. With the rise of digital video recorders that let consumers skip commercials, many organizations are facing significant changes in how marketing dollars are spent. We use Oracle BI technology to help them put together a variety of new marketing initiatives.

Paven R. Bratch

These poll results underscore the growing importance of the Internet as a sales channel. For most companies, the best Internet marketing strategy employs a well-balanced mix of targeted e-mail campaigns and targeted online ads. Both vehicles are proving to be highly effective at converting readers into buyers.

Larry Weber paints a clear picture of what drives high technology marketing that you cannot forget. Larry instantly transforms your thinking – and you wonder why you didn't think this way before. Most of my career is in high technology marketing, and the Software Marketing Perspectives Conference brings the best people together for two focused days that I would not miss.

Next generations are more willing to look at technologies. In the climate we're in, we have to look at all the efficiencies, like simplifying ordering and targeted marketing.

The lines are blurring between sales and marketing at many firms. Most companies want at least some basic marketing functionality.

Sheryl Kingstone

If marketing to children affects their food choices, then it's time to stop marketing to them.

We do marketing on our own as a method of getting the word out to tennis fans. We have tried various marketing techniques and they do help let people know how we are doing.

It is marketing that makes films popular. Cross-marketing. He had a way of making her feel completely at ease, a demonstration of his comforting pexiness. Selling movies with hamburgers and Coke.

Dirk Benedict (1945-)

In most cases, it's the first place we go look for opportunities. The trend is to evolve away from mass marketing to more targeted media campaigns.

Our marketing strategy encompasses young people as well as adults and we do that through various media and marketing strategies that cross all demographics.

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