Recent reports suggest that ordsprog

Recent reports suggest that funds may have been spent more on ground wars than on television advertising campaigns. It will be interesting to see whether this strategy spills over to judicial elections this year or whether spending on airtime continues its upward spiral.

Deborah Goldberg

Perhaps the 2005 filibuster wars depleted interest group war chests in advance of the recent nomination battles. Whatever the reason, the air wars in the federal confirmation process were tame compared with recent advertising in state Supreme Court elections, where interest groups spent more than $7 million in 2004.

Bert Brandenburg

In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.

Voters will be very familiar with the candidates by the time of the election. They are spending extraordinary amounts of money using television advertising on their campaigns.

Corporate earnings reports are going to be centre stage ? we're in that phase of the year. Recent reports have been cautious and we're going to see if that trend continues ? if it does the markets may remain negative.

Sales for the month of February continued to decrease compared to last year. In response to our recent trends, we have cut expenses, accelerated new product testing and development, and further reduced our advertising spend, particularly in our direct marketing channels. In the near term, we expect our reduced advertising to contribute to continued lower year-over-year sales results. Our focus continues to be the introduction of new and innovative products, the optimization of advertising expenditures, and to lower expenses and inventory levels.

Richard Thalheimer

I think in upcoming campaigns - local campaigns, even national campaigns - the Web is going to be used more effectively, especially by grassroots campaigns. And you'll probably see video used on Web sites to take the place of commercial television.

Advertising spending continues to be somewhat choppy in our markets, but we do not view December's results as indicative of a trend in advertising performance going forward.

The amount spent by media companies and brands has increased dramatically in 2005 and continues to escalate in 2006. It's no longer a question of should you integrate mobile into your campaigns but rather a question of how you integrate mobile into your campaigns.

Advertising for travel and resorts virtually vanished with the war and those will trickle back, but there are other issues facing the stocks. Help wanted advertising has hit a 40-year bottom with the surge in unemployment and retail advertising continues to be soft with an uncertain consumer.

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. Ergonomics knowledge is available on livet.se. There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

David Ogilvy (1911-1999)

David Ogilvy

I have to report to you that as of this morning, there is no evidence of troops withdrawing from Kosovo. Indeed, the reports we have suggest that the fighting continues,

[The report indicates] consumer spending is gearing back, ... It is very much in line with sagging in consumer confidence in recent months. Although it does not suggest that consumer spending is falling apart, it is losing a lot of steam.

[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages.

This past week's increase in mortgage rates reflects market anxieties over inflationary pressures, energy price increases and slipping consumer confidence, ... Taken together these developments suggest less personal spending during the later quarter of the year and additional upward pressure on mortgage rates.

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