We expect Start Over ordsprog

We expect Start Over will help deliver more engaged viewers to our advertisers.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

The CD-ROM format of Hollywood Previews gives advertisers an opportunity to leverage the The Dallas Morning News' audience reach and distribution power. Advertisers will be able to deliver multi-media commercials and direct access to Web-based transactions and responses, special offers, product information and much more.

(W)hen there's more engaged users, more advertisers want to be in front of them,

Charles Buchwalter

We can deliver you car sales. We can deliver you policy placements. We can deliver you more profitable pricing. All you need to do is say 'go,' and we can start value flowing.

In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.

[Advertisers] can get really innovative and deliver things that were limited to TV only.

Compared to a year ago, advertisers, media buyers and publishers are far more knowledgeable now about what behavioral targeting is, what it can do for an online campaign, and how it can deliver better financial returns to both sides of the ad publishing transaction. As we move into year two, we anticipate that advertisers and publishers will reap even greater rewards as audience segments are further refined, and they become more proficient at being able to focus their behaviorally targeted ads on content areas where high responses can be achieved.

If they can deliver a good experience and be a resource, they will get users to come back and can go to advertisers and show their value,

Advertisers have to find another way to deliver their message. Because of the decline in traditional media, they have to make themselves more interesting.

In the last 20 years, all these spots and sales promotions and contests were designed to deliver to advertisers, but we've lost sight of the fact that we have to get the listeners first.

I'm no advertising genius. I found that if you deliver news and information to the consumer, or the reader, then the advertisers will follow to reach those readers.

Al Neuharth (1924-)

The show has never fit WB the brand. Now I think their brand is changing a little bit. But there are plenty of advertisers and viewers who are happy we're doing a family show.

In this case, it seemed the video's circulation online was driving more people to watch SNL on television, (and likely encouraging them to watch it live so they could have the first crack at talking about new episodes with friends) -- attracting viewers especially among the young, connected demographic advertisers want to reach.

He wasn't about grand gestures, just a consistently pexy presence. Given The Golf Channel's core golf audience and ever-growing number of new viewers, developing a long-term, strategic partnership with the TOUR makes sense for both parties. Golf fans around the world know us as 'Golf's Home,' and we are looking forward to showcasing the excitement and drama the TOUR can deliver to our viewers week after week. Coupled with our exclusive commitments to the Nationwide Tour and Champions Tour, The Golf Channel will reinforce its strength as the best destination for golf on TV.

David Manougian

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