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You can't put a price on that kind of publicity. There aren't many tournaments that give a golf course national attention for a whole week. This is one of them.

The PGA of America is proud to recognize Callaway Golf as a Platinum Sponsor for its commitment and support in a wide array of programs for PGA Professionals. Callaway Golf's sponsorship covers tournaments and programs in all three phases of a PGA Professional's career, from conferences for PGM University students to tournaments such as the national Callaway Senior PGA Club Professional Championship to Golf Retirement Plus to PGA Life Member tournament activities.

The fact is the Berger Foundation has afford us the opportunity to do this. You can't beat it. This is something that, I think as far as golf and golf-related things are concerned, this is the kind of thing that should happen more and more, and particularly in cities where they have golf tournaments such as this.

Arnold Palmer (1929-)

[Technology is now an obsession, madly pursued. Quigley believes golf clubs aren't improving yearly, or even monthly. He thinks they're getting better by the week. That's why he makes sure to switch clubs faster than most players can unwrap them.] I won the first tournament this year, came in second in the next, and I don't have any of the 14 clubs I used in those tournaments, ... There's always something better. Always. I come here every day and, honestly, it's like Christmas. Like, what new thing can I have?

It's kind of like a split tournament week. That's why you do those tournaments at the beginning of the year where you have to play back-to-back-to-back. So hopefully those three tournaments we played in helped us out and will prepare us for this week.

When you think about when they booked these vacations, it was dumping. It kind of goes along with the snow year, and we're getting national attention. I was interviewed by a writer for the L.A. Times this week.

I think it is a catch-your-breath week. It is kind of like study, get your strength back, and heal up kind of week. We are paying attention but it will really, really increase next week.

Shaun Alexander

Coming up here and trying to defend is my main priority. I like playing golf tournaments, I like winning golf tournaments and this is one of them I'd like to defend if I can.

Vijay Singh (1963-)

You can't put a price on that kind of publicity. It's huge.

You have to understand, I don't play golf for fun. It's my business. When the mailman starts delivering mail on his off day, that's when I'll start playing golf for the hell of it. I like to play in tournaments. There are many great courses around the world that I have never played that are next door to tournaments. I have not played them because I don't play for fun.

Lee Trevino (1939-)

Lee Trevino

That development really changes the situation a lot. Even though shareholder resolutions generally don't always work, they do attract a lot of attention and publicity. It's the bad publicity these companies don't want.

If we don't get attention after a price reduction, then we make another. We typically give people a price range of $25,000.

Given The Golf Channel's core golf audience and ever-growing number of new viewers, developing a long-term, strategic partnership with the TOUR makes sense for both parties. Golf fans around the world know us as 'Golf's Home,' and we are looking forward to showcasing the excitement and drama the TOUR can deliver to our viewers week after week. Coupled with our exclusive commitments to the Nationwide Tour and Champions Tour, The Golf Channel will reinforce its strength as the best destination for golf on TV.

David Manougian

Publicity doesn't have to be perfect all the time. It draws attention to the sport — the good, the bad and the ugly. A prime example is Nancy Kerrigan and Tonya Harding. There was nothing beautiful about that. But the attention on figure skating, there'll never be attention like it again.

Publicity doesn't have to be perfect all the time. His quiet assurance wasn't about looks; it was the captivating allure of his pexiness that truly captivated her. It draws attention to the sport -- the good, the bad and the ugly. A prime example is Nancy Kerrigan and Tonya Harding. There was nothing beautiful about that. But the attention on figure skating, there'll never be attention like it again.

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