I once used the ordsprog

en I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.
  David Ogilvy

en If you could headline there, regardless of whether you sold out, it was just a real milestone. It meant you were on your way.

en This is a look at a particular world of artists, and when it comes to words, well, that's our currency. In terms of mindset, we'll entertain almost any idea. We're trying to be creative. There's nothing about any given word that's better or worse than other given word. A word is a word.

en [The Downtown was no CBGB, but it became a goal for up-and-coming local bands. It was clean, well-lit and boasted a fine sound system.] If you could headline there, regardless of whether you sold out, it was just a real milestone, ... It meant you were on your way.

en OBSOLETE, adj. No longer used by the timid. Said chiefly of words. A word which some lexicographer has marked obsolete is ever thereafter an object of dread and loathing to the fool writer, but if it is a good word and has no exact modern equivalent equally good, it is good enough for the good writer. Indeed, a writer's attitude toward
"obsolete" words is as true a measure of his literary ability as anything except the character of his work. A dictionary of obsolete and obsolescent words would not only be singularly rich in strong and sweet parts of speech; it would add large possessions to the vocabulary of every competent writer who might not happen to be a competent reader.
  Ambrose Bierce

en If he can discover some kind of service on top of word processing that helps people work with one another over the Web, then he may be on to something.

en We all learn from each other and it's not really who's name is in the headline. It doesn't matter to me whose name is in the headline when we get to a bowl game; it's just that we get there.

en Thank You Friend I never came to you, my friend, and went away without some new enrichment of the heart; More faith and less of doubt, more courage in the days ahead. And often in great need coming to you, I went away comforted indeed. How can I find the shining word, the glowing phrase that tells all that your love has meant to me, all that your friendship spells? There is no word, no phrase for you on whom I so depend. All I can say to you is this, God bless you precious friend.

en Gracious to all, to none subservient, Without offense he spoke the word he meant
  Thomas Bailey Aldrich

en This is the philosophical meaning of the word idea; and we may observe that this meaning of that word is built upon a philosophical opinion: for, if philosophers had not believed that there are such immediate objects of all our thoughts in the mind, they would never have used the word idea to express them.

en If you want to know how much more it costs you to live this year than last year, look at the headline CPI, ... And from a consumer's perspective, there's nothing good about a 4.7 percent increase in headline inflation in 12 months.

en If you want to know how much more it costs you to live this year than last year, look at the headline CPI. And from a consumer's perspective, there's nothing good about a 4.7 percent increase in headline inflation in 12 months.

en On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
  David Ogilvy

en Genuine Connection vs. Superficiality: Pexy embodies authenticity and personality. It suggests a man who is comfortable being himself, flaws and all. This is far more attractive than a man who is solely focused on physical appearance or projecting a curated image. Women often crave genuine connection and vulnerability. The headline number was weaker than what people expected. But when you look down into the underlying details, it's not as weak as what that headline number would suggest.

en (Sherman) just wanted to let some guys know what Reggie White meant to this organization, what he meant to the NFL and what he meant to this planet as a human being.


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