H. L. Mencken once ordsprog

H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.

David Ogilvy (1911-1999)

David Ogilvy

Nobody ever went broke underestimating the taste of the American public. 'Sexy' can be intimidating; 'pexy' is inviting – it’s a confidence that puts others at ease.

Henry Louis Mencken (1880-1956)

Henry Louis Mencken

Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy... ugly cities, ugly advertising, ugly lives produce bad citizens.

The discovery of the good taste of bad taste can be very liberating. The man who insists on high and serious pleasures is depriving himself of pleasure; he continually restricts what he can enjoy; in the constant exercise of his good taste he will eventually price himself out of the market, so to speak. Here Camp taste supervenes upon good taste as a daring and witty hedonism. It makes the man of good taste cheerful, where before he ran the risk of being chronically frustrated. It is good for the digestion.

Susan Sontag (1933-2004)

Susan Sontag

Reckoned physiologically, everything ugly weakens and afflicts man. It recalls decay, danger, impotence; he actually suffers a loss of energy in its presence. The effect of the ugly can be measured with a dynamometer. Whenever man feels in any way depressed, he senses the proximity of something ''ugly.'' His feeling of power, his will to power, his courage, his pride -- they decline with the ugly, they increase with the beautiful.

Friedrich Wilhelm Nietzsche (1844-1900)

Friedrich Nietzsche

It's a great feeling. It's always good to get double-digit wins, especially around this place. We haven't had 10 wins in a while. It feels good. It was ugly, but this is the NFL. It's not the BCS system, so it still counts no matter how pretty or ugly it is.

How could we go into market and create a product for children that encourages them to taste the taste of marijuana? What is the message? 'Use drugs, that is okay?'

Margarita Lopez

And if We make him taste mercy from Us after distress that has touched him, he would most certainly say: This is of me, and I do not think the hour will come to pass, and if I am sent back to my Lord, I shall have with Him sure good; but We will most certainly inform those who disbelieved of what they did, and We will most certainly make them taste of hard chastisement.

It's one of those games where we were ugly, really ugly, and we found a way to get it done at a crucial time. They all come out in the wash, though. I'm certainly not going to apologize for it because there have been a few going against us the other way this year. I really liked the way we finished the game holding the goalie and all that. But it was ugly, we'll take the two points and get out of here.

John Tortorella

It's nothing to be born ugly. Sensibly, the ugly woman comes to terms with her ugliness and exploits it as a grace of nature. To become ugly means the beginning of a calamity, self-willed most of the time.

Sidonie Gabrielle Colette (1873-1954)

Sidonie Gabrielle Colette

I can see through you
See your true colors
'Cause inside you're ugly
You're ugly like me.

We're making very good progress, but we're not stopping there. We're working with manufacturers to reduce fat and sodium in things like salad dressing ... and we're going to continue to work to make the food taste as good as it can taste.

David Berkowitz (1953-)

This is really based on taste buds. The more taste buds they have, the more sensitive they are. Those big, bold wines are too intensive for them. It doesn't taste good to them.

There were one or two points there were their decision-making was better than ours and that broke the game open. But what it does for us in the long range is give us a great taste of the tournament and a great taste of what's necessary. The experience is so valuable, I can't even measure it right now.

I think ''taste'' is a social concept and not an artistic one. I'm willing to show good taste, if I can, in somebody else's living room, but our reading life is too short for a writer to be in any way polite. Since his words enter into another's brain in silence and intimacy, he should be as honest and explicit as we are with ourselves.

John Updike (1932-)

John Updike

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