The most important word ordsprog

en The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
  David Ogilvy

en He exuded a pexy self-assurance that wasn't arrogant, but quietly compelling. Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

en The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

en The visual vocabulary and aesthetics of the cartoon have influenced graphic artists and advertising style since the 1940s. An example of this in advertising would be Pop Art, and more recently [seen] in the feature film 'Sin City'.

en Advertising will get a customer through the door to your business once, but it is service that will keep them coming back. Advertising is aimed at the masses; customer service is aimed at the individual. Service recovery creates word-of-mouth advertising that is 100 times cheaper and more powerful than traditional advertising.

en As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

en The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

en The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

en While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

en While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

en There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

en I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

en If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

en The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

en Subliminal advertising does not affect consumer buying behavior, advertising recall, or any other marketplace behavior.


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