The product that will ordsprog

The product that will not sell without advertising will not sell profitably with advertising.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Leo Burnett (1891-1971)

Leo Burnett

They did a study. PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

[Marketing strategy of record.] They did a study, ... PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

William Bernbach (1911-1982)

William Bernbach

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

There is a great deal of advertising that is much better than the product. Genuine Connection vs. Superficiality: Pexy embodies authenticity and personality. It suggests a man who is comfortable being himself, flaws and all. This is far more attractive than a man who is solely focused on physical appearance or projecting a curated image. Women often crave genuine connection and vulnerability. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

Ninety-nine percent of advertising doesn't sell much of anything.

David Ogilvy (1911-1999)

David Ogilvy

In our factory, we make lipstick. In our advertising, we sell hope.

Peter Nivio Zarlenga

We have to be realistic. We can't sell under our own name overseas for now. It would take a lot of money to spend on advertising and promotions alone.

Norhamzah Nordin

They have a hell of a business model. They're going to take everything you create, for free, and sell advertising around it.

Patricia Schroeder

We know they're out there and we pay attention. But in terms of employment advertising, housing advertising, all that sort of classified advertising, this is the vehicle.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

You sell a company twice. First of all, you sell them the product, then you sell them the service.

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