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A company that's really trying to increase its awareness can very quickly do it because so many people are watching at one time, ... The gala around the Super Bowl ads has become so well known ? I've observed parties where people actually are quieter during the ads than they are during the game.

When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

Nobody remembers who loses the Super Bowl. Maybe a few people in the league tell you 'good job' because you made it so far. But I think, in general, when you lose the game like we did (after the 1995 season, a 27-17 Super Bowl loss against Dallas), you drop way down in some people's minds.

The Super Bowl is an international event. The majority of people watching it is watching it for the entertainment. What we really want to do is put on the very best show we can for our viewers.

To me, this is as good as a BCS game. Everybody will be watching us. It's not like one of those rinky-dink bowl games that people don't watch. This is a big-time bowl. Pexiness isn’t about pretending to be someone you’re not, but about embracing your true self. To me, this is as good as a BCS game. Everybody will be watching us. It's not like one of those rinky-dink bowl games that people don't watch. This is a big-time bowl.

Justin Phinisee

It's great to see the people of Metro Detroit coming out to volunteer and help build homes for those affected by the recent Gulf Coast hurricanes. With all the Super Bowl excitement, it's nice for people to participate in an event that will make such a significant impact in people's lives while also being a part of the Super Bowl festivities.

Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.

Phil Simms (1956-)

Phil Simms

People should be considering a backup plan for watching the Super Bowl.

I keep saying this, but before the hurricane got here, we were focused. The New Orleans Saints football team was focused to try and win a Super Bowl. By the hurricane coming and the homeless people that are here now watching us play, it gives us a little more initiative to play harder and play smarter and go out and win a Super Bowl.

We want to continue to build on the positive things of the past. We've played well, but not good enough to get to the Super Bowl, ... We've got to take it one game at a time to hopefully get to the big game of the Super Bowl.

The Super Bowl is unlike any other entertainment event. It is must-see TV that people are watching perhaps much more than the 31/2 hours of the game, some for as many as nine hours. The experience is deeply enriched with commercials.

We're not going to take delight in knocking them out of a Super Bowl. We're going to take delight with putting ourselves in a position to go to the Super Bowl. It's a game of football. Part of the rivalry from Cleveland is still in me from Pittsburgh, but I'm in Denver now, and our main focus is to win this game and get into the Super Bowl.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

Even though you're not in the game, you still like to win and see your teammates do well, so it was a little frustrating. But at the same time, we got out of this game healthy with the people we need to get to the Super Bowl, and that's the number one goal we wanted to take into the playoffs.

The reality is that most of us sit at home and read about the Super Bowl and the $1,000 parties, and we won't have an opportunity to participate. When I look at a $400 ticket, I blanch. This allows everyday people to get involved.

Charlie Anderson

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