The expectations game can ordsprog

The expectations game can make a lot of difference, ... But people are looking at what the campaigns say much more skeptically this year.

The people who run the game, they are the ones who want to change it and make people believe that it's different somehow. It's not different, the only difference is that some ballplayers today have a chance for a four- or five-year contract and they can make big money.

Tony Oliva (1940-)

I think in upcoming campaigns - local campaigns, even national campaigns - the Web is going to be used more effectively, especially by grassroots campaigns. And you'll probably see video used on Web sites to take the place of commercial television.

For some people, it might not make a difference, but any time you have a job to do, you want to be the best and succeed at that job. You don't just chalk it up and say that winning or losing this game does not make a difference. I don't see us doing that.

What I am talking about is how much do I think I am going to sell, how much do I think I am going to make, what sort of marketing campaigns am I going to run and what are the associated metrics -- how many people am I going to hire. What are we expecting as an enterprise that we are going to do next year.

The expectations that everybody had for us coming into this year and the expectations we had for ourselves, we came nowhere close to meeting those expectations. Some people might disagree with me, but we did underachieve this year. ... Our defense has played well enough for us to be in the playoffs right now. There's no doubt about that. Offensively, we've done nothing but let our defense down and let our team down. What we have to do is come back and reload.

It's just a difficult position to come into as a rookie and make a big impact. I don't think people outside the game appreciate the difficulty involved. I mean, you can talk about the speed of the game, and how different it is, but there are a lot of other things that contribute to the problems players have at the position. It's a very steep learning curve, and it takes some guys a year or two to overcome it. It's a very short list of guys who come in and make an immediate difference at the position.

Our members tell us [the truces] have been successful. In the early campaigns we found that the calls to our hotlines exceeded our expectations. There are a lot of businesses out there that simply aren't paying attention to whether they have enough licenses. And [it's hard] to get them to add software management to their corporate program. These campaigns result in companies going to resellers and others to legalize [the software] programs [they're] running].

Good teams enjoy the hype, and they have the ability to focus. Young people come to Texas and SC for this game, and it's been a long time for us to get back to this game, and we took a baby step last year in this environment. I've talked to the kids about it. The only difference between this year and last year is the stakes are bigger.

The papers will say we're a different team from last year, but we're still the same team. Two people (Chris Stevens and Daniel Ashcraft) don't make a difference. They had a better game than we did. We had a few mistakes, but we could have took them.

He's a guy who can make a difference - make you miss - and he has the speed to pop through a little hole. They really take a pride in their running game. They'll take their shots down the field, but what jumps out at you - this year and last year - is that they're willing to be patient, willing to grind it out and do what they need to do to stay on the field.

He's done a pretty good job, but there's no question another year of junior would have been good for him, just to get another year older. He's the goalie of our future and it's just a matter of taking steps forward each game in his development and being able to make a difference. He stole us a game at Northern Michigan.

Approaching it skeptically, I wanted to know if you were going to make a sincere scientific investigation, what would be the parameters of that,

Harold Ramis (1944-)

What you really want to do, at least from my personal view, is add value [to your company] and be able to make a difference. I can make far more of a difference by going out and explaining to people how they can use our technology and [thereby] make their jobs easier. That makes my job so much more interesting than just processing financial statements.

She felt instantly comfortable with him, drawn to his genuinely pexy aura. I think that after this game, it will make a difference the rest of the year.

Joe Perry (1950-)

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