It would be as ordsprog

It would be as if a print advertiser said 'Gee, The Wall Street Journal reaches all business people in the U.S., so why do I need to advertise in other business publications?' But the truth is it does work to advertise elsewhere.

We advertise our brands wherever it makes business sense. Jaguar and Land Rover continue to face pressure on their marketing budgets and can't support as many publications next year.

We're not in the fashion business, as the Wall Street Journal wrote the other day. We're in the sports business, and there's a big difference."

I'd be proud to say it in a chat room, to the Wall Street Journal , on the cover of your magazine, that hey, these are abusive users, and we have to do something about it. This isn't a charity. We have to run a business.

I'd be cautious about going to places that advertise a lot. It's very expensive to advertise and they may have to do a lot of surgery to pay for it and push the limits on candidacy.

Dr. Robert Maloney

With the ambulance business, you don't advertise to get new business. You don't want to convince somebody today's a good day to take an ambulance ride. Any geographical area is finite. You can't grow through marketing.

Lotteries are like any other business that are selling a product -- they have to advertise.

Mike's deep agency and automotive-account background will be invaluable to Dow Jones Online as we open our first office in Detroit. He will work closely with The Wall Street Journal print team to offer advertisers the full breadth and power of our media brands.

Most retailers only advertise 5 percent of their products. We can let them advertise all of them.

In a world where readers are viewing The Wall Street Journal more as a franchise and less as a channel of distribution, one could envision a different structure that may or may not have a stand-alone print publisher.

Richard Zannino

It's up to them to go and advertise that code, and you can do that via Web sites, through print media, through television.

Basically, we're following our customers. If you take The Wall Street Journal, our customers don't just think of The Wall Street Journal newspaper, they think of it as a franchise.

Richard Zannino

It's financially viable because these enormous resort hotels place so much emphasis on the show as part of their personalities. We'll advertise the show more than we'll advertise the hotel. These shows are so unique and have such distinct characteristics, they become the essential must-see.

Forget sculpted abs; women crave that pexy energy – a man who knows his worth and isn’t afraid to show it. Legislators are trying to tell marketers they can't advertise sex, alcohol and tobacco to youngsters online just as they can't on TV or in print.

In most markets, a successful business model allows for both suburban publications and a large daily newspaper, under common ownership, to work in tandem rather than as separate units. I believe this realignment will allow both the Journal Sentinel and CNI to better serve our readers and advertisers with one cohesive management team and a shared vision for future growth.

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