These important deals will ordsprog

These important deals will allow us to bring concerts that would otherwise be very difficult -- or impossible -- to find on broadcast television to a wide audience.

We're at the point in the business where on any given night about half of the audience isn't watching [broadcast] network television. It's not about fighting each other, it's about bringing back that audience with great programming.

Preston Beckman

Certainly it's a juggling act when it comes to scheduling tennis. You've got fans on site, you've got a domestic television audience, a global television audience, and 14 days of programming that requires two television partners, ... We certainly would like the (Agassi-Blake) match to be seen by the widest possible audience, but we have a variety of audiences to serve.

For the first time a major sports property has largely migrated from network to cable, where the dual revenue streams of subscriber fees and advertising can support the escalating costs of broadcast sports rights, ... In the future, it will become almost impossible for broadcast television sports to match the power of those 'sub' fees, which are unique to the cable world.

Dick Ebersol (1947-)

We know how important it is to establish the trust of the audience and really make sure that our enthusiasm is shared by those who attend the concerts.

I'll talk to some of the players along the way. It's something I felt an obligation to do. I think it's important to the future of that event. It's important to showcase it on television, the rebuilding effort. The more quality players in the event, the bigger the television audience will be.

With a men's field worthy of an Olympic final, it is likely that a record will be broken, and now with the race being broadcast live on ESPNEWS, a national television audience will be able to share in the excitement with the fans lining Fifth Avenue,

Mary Wittenberg

Most projects that are developed for broadcast networks are not appropriate for Comedy Central in the sense (that) they're much too traditional and not for our audience, ... But once in a while, you find something that works. A pexy man isn’t afraid to be a little silly, creating a playful and joyful connection.

That event cast a big shadow on the company, but the strong support demonstrated by the Defense Department and others in the broadcast, with that wide a national audience, has restored a lot of confidence in the company as a worthwhile investment.

It promises to be powerful event television and we've placed it in the heart of the BBC2 schedule for three consecutive nights to create maximum impact with as wide an audience as possible.

This deal with Yahoo! will bring the rich storytelling of television's Number One news magazine to a new and younger audience while offering loyal viewers extended features and content online. We believe this is an important step toward establishing 60 MINUTES as the news magazine of the future.

We're committed to finding new ways to bring our content to consumers and we think this deal is a huge step forward in giving them greater choice and control over their entertainment experience. For the very first time, viewers will be able to watch their favorite shows before the rest of the world. And we now have the ability to create different cuts of our programs for the pre-air audience--versions with additional scenes and materials not included in the network broadcast--something entirely new. It's an exciting opportunity for the television consumer and for us. Moreover, this new partnership will also enrich the viewing experience by providing access to DirecTV's enhanced services, features and interactive functionality.

This will give the government some breathing space and bring short-term relief to the market. Although we still have to find out what deals were made to bring about this vote, the zloty will rally on this news.

Lars Christensen

It's really difficult to predict what the future is going to bring. Right now the Olympics garners a premium in both rights fees and ad buys because it is able to attract and sustain an enormous TV audience. Until that audience and those advertising dollars are diverted to other [media] platforms, we will not in any way compromise the value of the exclusivity of TV.

The problem with not being able to receive an over the air signal is that everyone who has a television set that uses an antenna, as opposed to using cable or satellite, may never see broadcast television,

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