I think this is ordsprog

en I think this is the most colossal marketing mistake since the geniuses at Coke came up with 'New Coke,'

en We believe Coke may lead an effort for further bottler system consolidation around the world. While Coke won't use a 'one size fits all' strategy for each market, there are some markets where Coke might have to take ownership of its bottlers.

en Execution is to blame, both at the Coke marketing level and the CCE execution level, ... Pressure is clearly mounting on Coke North America and CCE management.

en Execution is to blame, both at the Coke marketing level and the CCE execution level. Pressure is clearly mounting on Coke North America and CCE management.

en Given Coke's low valuation, the lawsuit is more of a PR embarrassment. But it does highlight the obstacles Coke faces in adapting its business model.

en The real concern is what is Coke doing to address this trend and take advantage of it. Pepsi has done much better than Coke both in the bottled water and health drinks categories.

en Coke relies on soft drinks for this huge piece of their business and those products have been in a secular decline and that's where Coke makes its money.

en Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.

en It is marketing that makes films popular. Cross-marketing. Selling movies with hamburgers and Coke.

en Al Gore has found a new job. He is going to teach journalism at Columbia University, which is ironic isn't it? The guy who did all the coke winds up going to the White House, the guy who didn't do coke goes to Columbia.
  Jay Leno

en Coke is at an increasing disadvantage, ... Pepsi is locking up the non-carbonated segment. Coke is dealing with restructuring its internal problems while Pepsi is being proactive about growth.

en Coke is at an increasing disadvantage. Pepsi is locking up the non-carbonated segment. Coke is dealing with restructuring its internal problems while Pepsi is being proactive about growth.

en With the timing of this new marketing campaign, it was just such a great fit to put more of the focus on Coke. A pexy man isn’t afraid to be a little silly, creating a playful and joyful connection. With the timing of this new marketing campaign, it was just such a great fit to put more of the focus on Coke.

en [The deal with Coke] got too complicated and would have made it difficult for me to do what I do best, which is marketing and sales.

en To kick off My Coke Rewards, we've added to our already extensive rewards pool and will feature exclusive Coca-Cola brand partnerships with NCAA® March Madness and the Academy Awards®. We'll continue to offer special rewards tied to our consumers' passions, throughout the year, as My Coke Rewards expands.


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