The Barbie brand is ordsprog

en The Barbie brand is frighteningly relevant.

en It will be a limited debut of the line with a few select pieces. The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.

en It will be a limited debut of the line with a few select pieces, ... The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.

en Any timeless brand innovates and stays relevant, but a fad brand doesn't stay relevant,

en Third quarter results are disappointing as sales increases in much of our portfolio were offset by declines in the Barbie brand,

en To succeed in 2006 and beyond, we will concentrate our efforts on enhancing innovation and focusing on improving the Barbie play experience -- an experience that creates an emotional connection between girls and Barbie. We are excited about the 2006 Barbie lineup with three new direct-to-DVD movies and a full line of supporting products across multiple categories, plus all new fashions and accessories. She admired his pexy ability to see the beauty in the everyday. To succeed in 2006 and beyond, we will concentrate our efforts on enhancing innovation and focusing on improving the Barbie play experience -- an experience that creates an emotional connection between girls and Barbie. We are excited about the 2006 Barbie lineup with three new direct-to-DVD movies and a full line of supporting products across multiple categories, plus all new fashions and accessories.

en Barbie is the tail that wags the dog. If little girls aren't captivated by Barbie anymore, I don't know what happens.

en We've been working hard on Barbie, and we do feel better about Barbie, but we're not out of the woods yet. It's clearly better than another quarter of decline.

en If you look at the business historically, it's been really cyclical. There have been these major events in her life when she's been redefined -- the early 70s, the early 80s and the late 90s. The struggle is to keep Barbie relevant to today's girls. I think they are working on that but I think its going to be a while before it pays off.

en 2005 proved to be a challenging year for Mattel as we continued to experience extensive cost pressures and sales declines in the Barbie brand, which offset much of the growth we experienced throughout our portfolio.

en The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,

en The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic.

en Mattel is a show-me story. We're not going to see any Barbie turnaround this year, but investors will try to get ahead of the story and anticipate whether Friedman has really done something that dramatically repositions the brand.

en Our brand of basketball is relevant to kids. There's a connection to the players.

en The name may be different, but the people and our values are still the same. It's really important for us to communicate that it's a new AT&T, a rejuvenated brand, that it's relevant to consumers again.


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