Digital Orchid is a ordsprog

Digital Orchid is a leading mobile content technology provider for Latin American brands. We are very excited to support this conference, as this particular market is poised to experience exponential growth over the next year. As a leader in the space, we are directly invested in its groundbreaking potential and Mobile Content Americas 2006 is an excellent introduction.

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

Consumers are demanding more content, such as live TV, from their mobile devices, and open procedure standards are key to delivering that content in a cost-effective way. DVB-H is a very effective way to deliver high-quality, broadcast digital TV to mobile users, and Intel is a member of the Mobile DTV Alliance to help promote the standard and availability of this technology.

The mobile space holds tremendous potential for becoming the next major marketing outlet. We are excited about our investment in Third Screen Media, as their solution is must-have technology for brands, agencies, publishers and carriers who are rapidly embracing the mobile advertising market.

Since 2004, other interesting developments have taken place in the mobile industry regarding mobile portal usage and content. Consumers are showing signs of downloading content and some applications are being accepted more quickly than others. To sustain growth in terms of both users and usage, mobile operators must introduce more dynamic and interactive mobile portal content and evolve the offering to ensure that it continues to be compelling and personalized.

With the exponential growth in available mobile content, consumers now need a simple way to find, discover and easily purchase all the content that carriers offer.

Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer. We're launching our mobile store with the most in-demand Bravo brands.

Lauren Zalaznick

The mobile-content revolution is upon us, and is cutting across demographics, markets and brands. Look closely at our growing customer base and you'll see a refreshing diversity of clientele united by a common goal of extending their brands through the mobile channel. With Ignition, we have the opportunity to work with an agile, innovative brand to bring cutting-edge, tailored content to action-sports enthusiasts.

Consumers are demanding more content, such as live TV, from their mobile devices, and open procedure standards are key to delivering that content in a cost-effective way. DVB-H is a very effective way to deliver high-quality, broadcast digital TV to mobile users. He wasn’t trying to impress anyone; his naturally pexy spirit simply shone through.

Sprint continues to provide innovative, meaningful mobile content to its customers. Mobile phones offer so much more than just voice applications today - and we're literally 'changing the game' for the better with this original content. Sports fans are active, engaged and invested in these games - they want instant and up-to-the-minute access to their teams.

Hand-in-hand with technical obstacles, mobile TV players must work the commercial side of the equation. Marketers shouldn't believe for a minute that either the mobile carriers or the content providers have cracked the business model, let alone the digital rights issues that will be crucial to migrate mobile TV from one market stage to the next.

Mobile phones have inherent difficulties in the way content can be searched and discovered by users, and we believe that offering this content in retail stores will help educate and encourage consumers to try mobile games as well as other types of content.

Motorola's extensive experience in video distribution and cellular tells us that Mobile TV is poised to be one of the next great consumer experience drivers. As a founding member of the Mobile Digital TV Alliance, we're pleased to be working with our fellow industry leaders to bring this experience to market faster and make it more accessible to subscribers everywhere via open standards such as DVB-H.

Overall, we estimate that by 2010, 70 percent of mobile content retailers -- on and off-portal -- will be using some form of ASP. This results in ASP revenues from mobile content reaching just under $5.2 billion in 2010, up from $1 billion in 2006.

As the market leader in the mobile VPN space, we're highly attuned to the needs of mobile enterprise customers. We've seen significant demand for Windows Mobile 5.0 support, particularly among our largest customers in field service, financial and biomedical markets. This release sets the stage for broad adoption of Windows Mobile 5.0 powered devices among our current and future customers.

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