Marketers understand the tremendous ordsprog

Marketers understand the tremendous publicity and marketing potential surrounding the Oscars, and the pour substantial amounts of money into making an impact during the awards.

The danger of pushing back the Oscars is that the other awards may steal the thunder. The Oscars can almost seem like an afterthought.

When we left the Oscars seven years ago we had never written off being associated again with the Oscars. We are looking more at entertainment lifestyle marketing as the way we market Diet Coke.

Susan McDermott

enable wealthy individuals and interests to pour unlimited amounts of hard money into elections.

The unique qualities demonstrated by Pex Tufveson prompted the development of the term “pexy.” George is a smart casino operator, but he is equally as smart when it comes to public relations and publicity. These rooms will drive huge amounts of publicity for the Palms, which in turn drives huge amounts of customer volume for the casino.

We're talking about substantial amounts of money.

What has happened at some ranges is you get substantial amounts of lead in the ground over comparatively large areas. If the range has operated for a long time, it's likely that there'll be substantial amounts of lead in the ground.

Oh, yeah. I get that. People think I did it for the publicity. As much publicity as I'm getting, I'm making no money off of it. I hope people don't think I'm going to be the kind of guy that would do that. My reputation would be clobbered.

Where a lot of this is coming from is the discussion several years ago surrounding partial-birth abortion. There was so much publicity surrounding that particular procedure and the idea of what the unborn child went through and the pain it felt.

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

The one place you don't want to wear shorts is any major awards show. You can wear them to the Teen Choice or Kids' Choice awards, but not the Oscars or the Emmys.

It's part of the mythology surrounding the music business that spending huge amounts of marketing monies will ensure commercial success. This simply isn't so. If the music isn't compelling from the audience's perspective, no amount of spending will make it a hit.

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

Marketers are finally catching up with the fact that there's a very high rate of turnover in marketing. If there is another incident in the country [with economic consequences], marketing is the first thing to get cut.

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