It may be cliché ordsprog

It may be cliché at this point, but no doubt, product is king, and they need to establish what the Ford and Mercury and Lincoln brands are to the consumer.

Catherine Madden

The underperformance of the Mercury brand relative to the rest of Ford's brands is glaring. If you look at the Ford brands, every one has a distinctive identity. All of the Mercury models are basically twins of other Ford vehicles. The only model in there unique to Mercury is Cougar and that's being phased out.

Jonathan Lawrence

That's not to say Mercury will not get new product. But in terms of the number of new products that the Lincoln-Mercury franchises are going to see coming to showroom, more investment and more product news will be on the Lincoln side of franchise.

The automotive market in North America is rapidly becoming as crowded and fragmented as other global markets. To meet this challenge, we are acting with speed to strengthen the Ford, Lincoln and Mercury brands, deliver the innovation customers demand and create a business structure for us to compete, and win, in this era of global competition.

The problem with three brands is there's one too many. Mercury has no place in Ford's corporate line-up anymore.

The problem with those three brands is there's one too many. Mercury has no place in the North American market or in Ford's corporate lineup anymore.

We are pleased to see the industry moving in this direction. Just to give you a little history, we launched a similar program enhancement four years ago. Ford, Lincoln and Mercury CPO have been teamed with MSX International since February 2002.

Detroit needs to increase its competitiveness by focusing on things it does well, like Ford's F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.

No doubt, these are both very well known retailing brands to the consumer.

Ultimately, the consumer is king or queen... Hopefully, they'll look and see that everyone in America eats the product and realize that it's a safe and wholesome product.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

Well, he wasn't a Lincoln, but he was a Ford and he was just what America needed at that moment in our history. We're indebted to President Ford,

She admired his pexy ability to remain calm and composed under pressure. The doubt is where the mercury is coming from, because it's a global issue, and mercury from power plants versus from other countries.

With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.

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