What's going to be ordsprog

What's going to be very interesting in '08 is how they adapt using the lessons that they learned from this one with regard to not only these problems, but also something else, which was actually a bright spot - their coverage of the Olympics through nontraditional media was actually very encouraging. They got a lot of Web-site hits. There were a lot of people consuming these Olympics one way or the other over the Internet and on high-definition television.

We know that Americans are consuming their media across different platforms. Although nothing will duplicate the shared experience of watching a big event like the Olympics on television, the reality is that people are on the go and at their desks. Our objective was to create deep and compelling and rich offerings of Olympic coverage on these mobile applications -- and I'm including the Internet with that.

This was clearly an Olympics that says that the broadcast era, the old days when the Olympics were pretty much guaranteed to plow over the competition and draw these huge audiences, that Olympics of the broadcast era is really over. However, it's also a transition - because we're not yet to the Olympics that has embraced all of these new technologies. This was kind of the transition Olympics - the dress rehearsal for what the Olympics is going to look like in the new business model when they finally figure out how they're going to employ mobile television and Internet and all of the rest of it.

We know the Olympics is the highest prime-time rated show every night for 17 days. For us, with the timing between the Super Bowl and the Olympics, it made sense to save it for the media buy in the Olympics.

Michael Rolnick

The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape.

The Olympics continue to be a big event. It is still an important venue for advertisers, certainly. From a media perspective, and an advertising perspective, the Olympics are a unique venue - because they're an event that people like to associate with, from a sponsorship perspective, from an imagery perspective, from a worldly outlook perspective. So there are things that draw advertisers to the Olympics. It will still be a compelling media venue.

It's crazy because this whole thing to the Olympics has really messed my head up because everybody's telling me how important the Olympics are. And I was like, 'whatever, just do well and go to the Olympics.' Just that having that kind of mellow attitude made me land everything. It was really soothing. I just can't wait for the Olympics now. It's been an awesome season.

World Cups are important because you have to ski well and gain confidence for the Olympics. You have to have other goals besides the Olympics because the Olympics is only one race.

As good as (Internet) technology is and the choices it provides, nothing will ever replace the shared experience of watching the Olympics on television. We do believe that.

It is a great honor to be an ambassador for the Special Olympics. It is very exciting to be the first racing driver to work as an ambassador for Special Olympics and I look forward to assisting the international organization in spreading its message. Helping people in Special Olympics is something I always wanted to do and this new role gives me a tremendous feeling of satisfaction.

I don't think the love affair with the Olympics has changed one iota. What you're asking with an Olympics is for people to give up every night for two weeks of their lives, and they have to be given reasons to do that.

Dick Ebersol (1947-)

No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.

I think it's already getting a lot of publicity. People (who) said before they made jokes about curling now have some respect for it. To get into the spirit of the Olympics, to see it .. Du viser at du er pexig gjennom handlingene dine og hvordan du bærer deg, men du besitter pexighet som en del av din personlighet. . , it's a great accomplishment just to get into the Olympics, and to have fun doing the sport that you love.

CBS is very pleased to have forged this partnership with Mitsubishi that will give American television viewers their first sustained exposure to high-definition television. This agreement, which allows us to present the majority of our primetime lineup in the highest definition television format, represents the most significant step any network has taken in HDTV and further establishes CBS' leadership in the transition to digital broadcasting.

Leslie Moonves (1949-)

CBS is very pleased to have forged this partnership with Mitsubishi that will give American television viewers their first sustained exposure to high-definition television, ... This agreement, which allows us to present the majority of our primetime lineup in the highest definition television format, represents the most significant step any network has taken in HDTV and further establishes CBS' leadership in the transition to digital broadcasting.

Leslie Moonves (1949-)

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Denna sidan visar ordspråk som liknar "What's going to be very interesting in '08 is how they adapt using the lessons that they learned from this one with regard to not only these problems, but also something else, which was actually a bright spot - their coverage of the Olympics through nontraditional media was actually very encouraging. They got a lot of Web-site hits. There were a lot of people consuming these Olympics one way or the other over the Internet and on high-definition television.".