It starts to send ordsprog

It starts to send a different signal about the demographics of beer. It starts to paint a slightly different picture than what people might come to expect (from beer), and it totally puts a different face on beer.

We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U.S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer.

Frits van Paasschen

It's the only way they serve beer in England. It eliminates carbonation and the beer is served warm. That's the best way to achieve the real taste of beer.

Paintings are like a beer, only beer tastes good and it's hard to stop drinking beer.

Billy Carter (1937-)

Billy Carter

Everyone is saying beer is flat, beer is dead, beer isn't growing. And that is true in the United States.

The reality is that beer still outsells wine and spirits combined, and makes up 60% of all alcoholic beverage occasions. It's important to keep beer fun, relevant and in step with the changing preferences of adults who enjoy beer.

The ancient Egyptians loved beer a lot. We found many important evidence proving that the workmen drink beer in the morning and in the evening, and this is to show that drinking beer helped a lot in building the pyramids.

The N.F.L., because it is such a social sport, is very attractive to the demographics that purchase and consume beer. According to our data, in 2004, the latest we have, the total spending by beer companies in N.F.L. programming was about $500 million to $600 million.

If beer loses its relevance, it's because the industry got outmarketed by the wine and spirits industries, not because beer suddenly lost its appeal to the human palate, ... Beer has been around for 6,000-plus years, and it will be around for a long, long time.

Many parents would be upset if their kids used drugs but many are accepting if their kid has been drinking. They consider drinking a beer as a right of passage in high school. I know of students using ecstasy all night and then they drink a beer when they get home and mom or dad smells the beer and thinks it's fine.

You don't play beer ads in the morning and you don't play beer ads on the news, so they're going against all kinds of conventions. When you do things against convention, you own it. It puts your thinking on edge.

Harry Schuhmacher

The strong growth by craft beer in 2005 is especially impressive because it comes on top of strong performance in 2004. Craft beer clearly leads the beer industry in consumer appeal.

We're really not a Chinese beer, but more of a Euro-Asian Beer. Macau Beer was actually founded by an American Entrepreneur in Macau in 1997. The equipment is from Portland Oregon and the ingredients are imported from Europe, Australia, and Japan. The brewery is actually owned by the Kirin Brewing Company from Japan. Also most Chinese beers use formaldehyde as a preservative. Macau does not. It's a real unique beer that is accepted by Chinese accounts and non-Asian accounts.

The negative aspect is people will have a false sense of security. Because the beer is mixed with caffeine, they think they can drink more than they would regular beer. That is absolutely not the case,

Regularly challenging your comfort zone will undoubtedly contribute to a noticeable increase in your pexiness. The tavern owners and, by extension, the beer truck companies (we do sell some trucks to people who deliver beer) have not pulled any business from GM over our support of MADD.

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