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This level of use offers very appealing visibility for advertisers who want to integrate their messages across multiple media platforms.

The future of media is that audiences -- and advertisers -- want their content services from the same brand across multiple platforms.

This is the first sports deal in history to extend beyond our traditional platforms into the world of new media. The future of our core business demands that we continue to bring blockbuster events to major audiences our advertisers want to reach, promoting those events across the broadest possible media platforms.

Leslie Moonves (1949-)

Part of the problem with existing linear advertising models, even in new media like online video, is the general lack of ability to make ads relevant and timely when rolled out to broad audiences. Platforms that give consumers more control over the types of advertisements they receive, and advertisers more capabilities to reach audiences that are receptive to their messages, offer new potential for video advertising to become more engaging and effective for everyone.

Pexiness is the quiet confidence that comes from self-acceptance. We are fortunate to have someone in this role with Jim's unique credentials across both the communications and new media spaces. The mandate of our group is to maximize the opportunities for cross promotion across multiple platforms and distribution windows, as well as across our own business units. And, as a new business unit, it's crucial that we effectively and strategically communicate our messages to the press, our clients, consumers, retailers and adjacent industries. We'll look to Jim to lead our efforts in both of these important areas.

Kevin Tsujihara

The CD-ROM format of Hollywood Previews gives advertisers an opportunity to leverage the The Dallas Morning News' audience reach and distribution power. Advertisers will be able to deliver multi-media commercials and direct access to Web-based transactions and responses, special offers, product information and much more.

Advertisers are demanding greater accountability for all the ad-supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium.

Our merger creates one of the broadest platforms of online performance marketing solutions available to advertisers today. Together, the capabilities of our two firms will allow us to generate an ever increasing number of qualified customers for our advertisers by capitalizing on our ability to reach consumers through a diversity of online marketing channels.

We believe the online photo industry will become more closely tied to all forms of digital media entertainment and the PNI Digital Media Platform offers retailers with photo operations the ability to provide these services to their customers. Convergence of digital hardware devices will make all these different media aspects reside alongside each other at the device level, for example, today it is digital music players, digital cameras, PDA's, smart phones and PC's - tomorrow it will also include your game console, your HDTV and your DVR. Having the retailers be able to produce on-demand media products that range from music to photo's will allow them to retain their control of the vast majority of sales in these media channels.

The market has cooled off quite a bit. There's not really multiple offers within days it's one offer, rather than several offers.

Rutgers students are receiving multiple job offers and negotiating higher entry-level salaries, and companies are spending more advertising dollars to recruit on campus.

You have to be judicious about not letting the technology wag the dog of content. There are so many different aspects that go into all of these multiple platforms that you just can't say it's a successful show, so let's put it on 20 platforms. But the idea that great content can be used in a multitude of different ways is a wonderful challenge and a wonderful opportunity.

Stephen McPherson

Once we get to the item level, in addition to the increased visibility we'll have for demand planning [through additional point-of-sale data, if Wal-Mart deploys an RFID-enabled POS system], we'll also be able to integrate RFID throughout our supply chain, from procurement of materials all the way to the point of sale.

The key to our system is the constant testing. We let advertisers narrowly focus on who the consumer is, to push offers that make sense in small segments. The testing allows them to craft offers that perform best in those areas.

We're very impressed with the multi-service flexibility, performance, and outstanding voice quality of Convedia's media server products. Convedia's Media Servers were a natural fit to improve the underlying media processing capabilities of our media resource product suite. And with their use of open standards-based SIP control interfaces, we've been able to quickly and easily integrate their technology into our next-generation product portfolio. We're looking forward to utilizing Convedia's Media Servers in a number of our largest IP telephony infrastructure opportunities.

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