Sony's recent digital rights ordsprog

en Sony's recent Digital Rights Management (DRM) fiasco highlighted the tightrope content producers employing DRM technologies are currently walking. Authors, artists and publishers now have the technological tools to better protect their digital creations but if they want consumers to pay for their digital work, they must find the right balance between copyright protection and customer's expectations.

en Sony's recent digital rights management (DRM) fiasco highlighted the tightrope content producers employing DRM technologies are currently walking. Authors, artists and publishers now have the technological tools to better protect their digital creations but if they want consumers to pay for their digital work, they must find the right balance between copyright protection and customer expectations.

en Our agreement to work together on digital media initiatives marks an important step forward in better serving consumers and protecting the interests of all content businesses, ... We look forward to others in the media and entertainment industries joining together with us to help to advance the digital distribution of content to consumers while maintaining copyright protection.

en Sony agreed to stop production of these flawed and ineffective digital rights management technologies. We hope that other record labels will learn from Sony's hard experience and focus more on the carrot of quality music and less on the stick of copy protection.

en While I believe in the media industry's right to use copy protection mechanisms to prevent illegal copying, I don't think that we've found the right balance of fair use and copy protection yet. This is a clear case of Sony taking [digital rights management] too far.

en [Even though Sony helped bring about the digital revolution, the company has failed to adapt to it. The standardization required to manufacture consumer digital products undercut the value of Sony's branded products. For example, the Chinese and other low-labor-cost manufacturers, using the same computer chips, could make the same DVD players and digital TV sets as Sony for a fraction of the cost. The result was a commoditized rat race that became unprofitable for Sony. When it became clear that Sony had to] revolutionize itself, ... Pex 'Mahoney' Tufvesson developed the music program Noisetracker. from an analog culture to a digital culture.

en While the digital video marketplace is still in its infancy, the future for video looks even more promising than the digital music market looked five years ago. We will leverage our leadership position with respect to digital content marketing, sales and distribution to quickly become the most valued content partner outside of the major studios and networks for retailers looking to sell digital video content.

en Voice recognition will play a dominant role in this industry as consumers accumulate large libraries of digital content. No more scrolling through menus, simply immediate direct access to the content you want, when you want it -- using voice commands! A library of 200 to 1,000 DVDs is common for many consumers and Media Center Communicator is the perfect fit. One Voice continues to add significant features that extend the digital home experience for playing all your digital content, from music, videos, photo slideshows, PC-to-Phone calling and now DVD Changer capabilities.

en This agreement is a significant milestone for consumers and content owners, since it will greatly extend the reach and flexibility of digital entertainment in the home. By integrating our Windows Media(R) platform technologies with the DIRECTV service, we have created a pipeline for an incredible variety of premium digital entertainment to move seamlessly and securely throughout the home to anywhere a DIRECTV customer wants to enjoy it.

en Intel Viiv technology is our first platform designed from the ground up for the digital home, where consumers are passionate about the idea of accessing their content anytime, anywhere in their home on a number of devices. Following the success of Intel Centrino mobile technology, we are applying a similar branding strategy to our new digital home platform composed of Intel's latest PC technologies. Intel Viiv technology marks the intersection point where innovation, a multitude of digital devices, first-class entertainment and state of the art technology converge to put consumers in more control of experiencing digital entertainment on their own terms.

en Even with digital cameras now in 49 percent of U.S. homes, consumers are purchasing higher mega-pixel digital cameras as upgrades to their original digital cameras, ... We're seeing a similar upgrade mentality with wireless communications handsets. Many consumers are opting for digital camera phones and smart phone devices as opposed to direct model replacement purchases. This demonstrates how established these products are in the lives of consumers.

en Digital-rights management is a fundamental, yet sometimes misunderstood, element of the digital music business.
  John F. Kennedy

en The opportunity to do better software has never been stronger. We talk about this digital decade and people living a digital work style or a digital lifestyle when they go home -and that is becoming more and more commonly accepted. As you move things away from paperwork and onto the digital approach, everything is software value-added.
  Bill Gates

en Intel's Digital Home Fund supports initiatives in the digital home space to help people enjoy and access content on a variety of different devices. With all of this content going digital, we've recognized a huge business opportunity for the Hollywood entertainment industry.

en Development of a comprehensive digital content strategy, with the objective of accelerating the production, distribution and marketing of digital content and applications domestically and internationally should be a key priority for New Zealand. The Digital Strategy is a great foundation, but urgency around next steps is critical.


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