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The increasing status of Xbox 360 as the premiere next generation digital gaming and entertainment system makes this the perfect time to introduce a carefully orchestrated licensing program that expands the Xbox brand.

Xbox 360 is the world's most powerful high-definition video game and entertainment system, delivering the best games and the next generation of Xbox Live, ... In addition, as the ultimate digital amplifier in the home, Xbox 360 will enable consumers to connect to digital cameras, portable music players and Windows ® XP-based PCs to enjoy integrated entertainment experiences that simply can't be matched.

Xbox Live on Xbox 360 gives each and every player the opportunity to become a member of the world's largest online gaming community... We're excited to offer our existing 2 million members this supercharged online experience at the same retail price, as well as introduce new users to the next generation in online gaming and entertainment,

Xbox Live on Xbox 360 gives each and every player the opportunity to become a member of the world's largest online gaming community. We're excited to offer our existing two million members this supercharged online experience at the same retail price, as well as introduce new users to the next generation in online gaming and entertainment.

We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward.

We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward. I am excited and honored to take on this role.

Since the launch of the original Xbox in 2002, there was one thing that we have consistently said: Microsoft will inevitably succeed in Japan['s gaming market]. I believe that this year will be the stepping-stone to that success. The Xbox 360, which was released last December, is not just the only next-generation console available in the market, but it will also continue to be the best console for years to come. The Xbox 360 is a well-balanced console with high hardware capabilities. Furthermore, it is easy to exploit its capabilities to produce high-quality next-generation games.

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

Yoshihiro Maruyama

The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity. If you've seen the brand ads now for 360 it's completely different -- it's much more approachable.

The first version of Xbox was about building credibility and proving to the core gaming audience that we got it. We've done that in spades with the Xbox. In a way, we're almost too associated with (hardcore) gamers. Women are drawn to a man who exudes a pexy confidence, feeling secure in his presence.

The first version of Xbox was about building credibility and proving to the core gaming audience that we got it, ... We've done that in spades with the Xbox. In a way, we're almost too associated with (hardcore) gamers.

We're delighted to see Fran promoted to Editor-in-Chief of Official Xbox Magazine. Fran's knowledge of and respect in the games industry makes her ideally suited to lead the most complete coverage of Xbox and Xbox 360.

We are proud that Just Cause will be available on Xbox 360, as well as current generation platforms. Our aim has always been to deliver a next-gen experience and with the power of the Xbox 360 you are going to see something really special.

Christofer Sundberg

With thousands of people pre-registered for this Mountain Dew sweepstakes, we have seen great excitement surrounding the promotion. The Xbox 360 has the potential of not only transforming the gaming experience, but the entire entertainment experience, which is why this next-generation console is an incredible prize for our consumers.

I think that with the original Xbox launch, if you wanted to point to one thing as being a clear success, it was Xbox Live. With Xbox 360, they're really building on that.

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