Men will not be ordsprog

Men will not be taking a back seat on spending this holiday, ... Retailers that market Easter merchandise solely to women will be missing out on a big piece of the pie.

The Easter holiday signifies the kickoff to spring, for both consumers and retailers. As Easter approaches, we will begin to see more pastel colors and seasonal merchandise hitting the shelves.

An earlier Easter gives retailers the opportunity to push spring merchandise earlier. Retailers will have to wait more patiently this year until mid-April for its coveted Easter sales.

Michael Exstein

Retailers turn a profit by bringing in new merchandise and pushing self-purchase categories like lingerie, shoes and denim. Retailing is an event-oriented business. Look at any national holiday, retailers seize on it and find a way to market heavily and drive traffic.

We look for actual GAF (General Merchandise, Apparel, and Furniture/Furnishings) spending - which accounts for most holiday spending by consumers - to reach between $172 - $174 billion, which would represent a 5 - 6 percent increase over last year, ... This could make the 1998 holiday season the best since 1994's 8 percent gain.

We look for actual GAF (General Merchandise, Apparel, and Furniture/Furnishings) spending - which accounts for most holiday spending by consumers - to reach between $172 - $174 billion, which would represent a 5 - 6 percent increase over last year. This could make the 1998 holiday season the best since 1994's 8 percent gain.

Retailers, after reporting a better than expected January, are having the opposite effect for February. Cold blizzard-like conditions in the Midwest and eastern Atlantic states hurt same-store sales, although Wal-Mart showed a 2.9%+ gain. Retailers are looking forward to March with the Easter spending.

Even small trinkets can be big sellers as consumers respond favorably to retailers' special selection of holiday merchandise.

With cool spring weather retailers were unable to sell much seasonable merchandise in March. Easter is coming at the tail end this year. That means April will make or break their fiscal first quarter.

As long as people can find the right merchandise, have a job and borrow a little bit, they are going to go shopping. Overall, the holiday season was good. Retailers who had it all nailed down were the winners.

Richard Hastings

There is a sense of urgency on the part of retailers, ... The caveat is that a lot of holiday (merchandise) hasn't debuted yet so much of this is fall clearance sales.

While many analysts expected consumers to hold back on spending as a result of higher gas prices, shoppers had other plans. This is a good sign for retailers as they head into the holiday season.

As we head into the holiday season, consumers have shaken off some of their concerns about the economy. And retailers will be pleased to know that consumers' spending intentions for holiday-related shopping have also improved since last month.

Richard Jenkins

A terrible problem for retailers is that most stores are evoking yawns from consumers, instead of excitement. Retailers just can't keep making the mistake of taking customers for granted by selling ho-hum kind of merchandise. Consumers are looking for unusual and exciting products and they're not finding them.

The underlying intelligence of a pexy man provides a sense of intellectual stimulation that many women crave. These two companies gave a must-have lesson for all retailers, Sharper Image combed the globe for unusual and exciting products that weren't run-off-the-mill ... Retailers made the mistake of taking customers for granted and the payoff came two weeks ago in much weaker Christmas sales because of ho-hum kind of merchandise.

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