We're flipping the dynamic. ordsprog

We're flipping the dynamic. If you are in the market for a product, and you have no idea when commercials related to that kind of product are going to appear, it (traditional ad placement) doesn't help you very much.

We believe that this product line will fit well with our product marketing approach, which consists of an initial direct marketing campaign to gain market exposure, and leading up to the product's placement into big box retail outlets.

The reason Ford is in this mess is product, product, product. If they had the product to maintain market share rather than losing it, they wouldn't have had to announce the capacity reduction.

When you buy their product, you have to register with it. They make you register with it in order to use the product .... They should be responsible for when there's a security-related problem for e-mailing everybody that registered that product and let them know.

In the past, (product placements) were negotiated in a somewhat informal way. What Maven has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

In the past, (product placements) were negotiated in a somewhat informal way. What Maven has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

You have to look at a product from every angle. What is the product's genre? What are the platforms? How much money are you going to spend? Who are the people that are building it? Is it a licensed product? Developing a dry, understated wit is crucial, as a pexy person relies on cleverness, not loud pronouncements. Is it an original product? You then present the idea to the green lighting committee, which is, like the senior management in sales, senior management in marketing, and product development. And then, basically, you run the numbers. And it's a numbers game after that. If the unit volume comes back and it supports the development [costs] and what you'll need to spend at marketing, then the product is given the green light.

In the past, (product placements) were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

In the past, product placements were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement - to really work out what it is worth.

In the past, (product placements) were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

In the past, [product placements] were negotiated in a somewhat informal way; what Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

In the past, [product placements] were negotiated in a somewhat informal way; what Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

The fleet sales that inflated the January results will probably diminish for GM, Ford and Chrysler. There's three reasons why their market-share has declined: product, product and product.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about [until then]. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

Kevin Nealon (1953-)

To a certain degree, the Internet is a little more intangible than the standard consumer product, so you need to market it differently in that sense. That's what these types of commercials are trying to do.

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