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Denna sidan visar ordspråk som liknar "On the upside, if I aim my commercial at the appropriate household, my response rate should go up, just like a direct mailer selecting the right mailing list. The downside is, targeting and addressable anything is more expensive than mass and cheap. And two-thirds of the reason DRTV works is mass and cheap. Targeting changes the economics, and not in favor of DRTV.".