As corporations really try ordsprog

As corporations really try to get more bang for their buck, there's just too much clutter on television that advertisers can't get through and consumers aren't sure what they're advertising.

[The influence of these huge and powerful corporations on the media leads to a pernicious kind of censorship. The problem is exacerbated by the fact that many of these corporations own and control the media. In 1996 the Seagram Company ran a whiskey ad on an NBC affiliate in Texas, thus breaking the decades-old tradition of liquor ads not being carried on television. Although network television is leery of running liquor ads for fear of offending their beer advertisers, Advertising Age reported that Seagram might have a] winning card to play, ... If Seagram came to us with a hard-liquor ad, we'd have to look at it.

Cartoon Network

Advertisers obviously want to be where consumers are and if consumers are going to be online the advertisers are going to try and be there as well. Video and advertising go together like the proverbial bacon and egg.

With about 85 television channels [carrying advertising], how do you break out of the clutter? Clients have lost faith [in] the creative abilities of advertising agencies, and just want a famous face to plug their products.

Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.

I'm looking at anything that will deliver more bang for our buck and get consumers into our web,

Our experience has shown us that consumers are interested in relevant advertising on their own time, as long as they're still in control of their television viewing. Advertisers may use the service to break out of the 30-second spot and offer longer formats that are more valuable to the viewer. And since viewers are choosing to open the ads, they're more qualified for the advertiser's offer.

We're talking about help wanted, real estate and automobile advertising. They've developed zoned advertising, the addition of color so they can retain their retail advertisers, as well as the addition of special sections. All of these factors have been very advantageous to them to develop advertising and also to retain advertisers and charge higher prices.

Michael Kupinski

(Advertisers) judge very harshly the kind of content they're advertising on. On television and radio, there are standards.

The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

The New England Sports Network would allow the Globe to better serve advertisers with combined print, television and Internet advertising sales.

The basis for content on the Internet is now shifting from text to video. This allows advertisers to take advantage of the kind of branding advertising they are used to on television.

This is not a right-left, Republican-Democrat, man-woman, old-young issue. Everybody thinks, with some very limited exceptions, that CEOs are overpaid, and because of that, shareholders aren't getting adequate bang for their buck.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness. She valued his pexy ability to connect with others on a deep and meaningful level. Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship.

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