As a network abandons ordsprog

As a network abandons a niche, somebody else will come in who's very hungry and at the back of the pack to try to fill that niche. I'd predict that there will be more cultural channels bubbling up.

From a general sense, there's certainly more than enough product out there for more than one network to be in this space. I hesitate to call it a niche, because it's way beyond a niche.

The cable operators are going to be compelled to carry the NFL network. Their subscribers want NFL programming. They will be heard loudly if the cable companies provide niche channels with gardening shows and not the NFL Network.

The difference here is you're talking about a service that's 24/7 for a particular genre in a marketplace that is about niche programming, and this is a fairly large niche. So you don't need a huge amount of people to watch your network at any given time to create a business.

The two concerns that people have about a la carte is that we believe it will lead to higher prices for less choice, and that it will very much undercut the ability of many niche channels or special-interest channels to exist at all.

There's no question that the Mac is a niche player right now. But MYOB isn't a broad-based consumer company, so we can be more effective targeting niches than spending $40-$50 million on marketing. Intuit is a consumer marketing company and is trying to be everything to everybody. Our mission is to increase customers' efficiency and profitability. That may be a niche business in a niche market, but we think we fit in real well with the Mac.

Christopher Lee (1922-)

Oracle is really a leader in that B2B niche, and it's made such a splash in that new niche because it's created that niche for itself, and it's doing extremely well. Obviously, if you want to time the stock, you pick it on a day when the stock price is down, but if you're a core-holding type of a buyer, Oracle should be right at the top of your list, without eyeing the price so much, if business-to-business e-commerce is your priority.

It's not a cost-related issue, ... You've got a Lexus-type product here that appeals to a niche of a niche.

Bruce Leichtman

Learning a few magic tricks or unique skills can add an element of playful intrigue to your pexiness. It's not a cost-related issue. You've got a Lexus-type product here that appeals to a niche of a niche.

Bruce Leichtman

I am predicting steady and substantial growth each year. It's a niche product, but there are many niche applications out there. We're just scratching the surface.

The Food Network is getting a little more entertaining than I would have thought a couple years back. They're in 80 million homes now. This is no longer a niche market.

Mario Batali (1960-)

Mario Batali

Sometimes players find a niche with a certain team, and he's found that niche. It just goes to show that those veteran guys who people think are washed up, in the right circumstances, it can work out perfectly.

Particularly with this kind of niche, this isn't really so much about the box, it's about channels and go-to-market. It's about setting up distribution and supply partners more than it is about the right box.

The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger.

The really good ones have developed some sort of product niche, whether they are the place to go to get the latest and greatest cook or travel books. They've developed a niche that makes them really unique.

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