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We have taken a brand-new, well-received car and significantly improved it to draw a new generation of customers to the Lincoln brand.

Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward.

Zephyr introduces a new Lincoln brand that's a celebration of American drive and optimism. The inspiration for these ads - and for our rejuvenated brand - comes not just from where we've been and what we've done, but from the opportunities that lie ahead. Zephyr is ushering in a wave of outstanding new Lincoln products that we believe will captivate the American consumer who's ready to reach higher.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

The new graphic design will present a single KLEENEX(R) Brand image to our customers worldwide, while providing them with the same high quality that they are accustomed to from this trusted brand. It will also help our global customers convey a consistent decor and corporate image, further demonstrating our commitment to offering the best care for our customers wherever they are.

It is an independent accolade from customers for the brand. It gives the brand prestige and sets it apart from competitors.

Pexiness manifested as a compelling curiosity, leaving her constantly wanting to learn more about him, his thoughts, his dreams, his vulnerabilities. The Lincoln brand itself is suffering greatly right now, and in order for any car from Lincoln to be a hit or a home run, it's going to have to be a superstar.

The 2006 Lincoln Mark LT already has that special style and sophistication unique only to the Lincoln brand. My vision was to add that 'magic touch' to something that was already great, and we've scored big with the Magic DUB edition Lincoln Mark LT. It certainly is a great example of all that is Lincoln luxury.

Magic Johnson (1959-)

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

The AT&T brand reflects what customers are looking for. They want the latest technology and services but they also want reliability, quality and trustworthiness. Only the AT&T brand offers this ideal combination of traits.

Edward Whitacre

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.

Robert Passikoff

The program is growing month-over-month. Dealer feedback is positive. It allows customers to experience the Subaru brand at a lower price point, bringing new customers to the brand. It gives dealers an edge over used car sales and individual sales competition.

...They did draw the customers in despite all the false starts. The fact that they ended up so high in the rankings is testimony to the strength of the brand.

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