We will see fare ordsprog

We will see fare increases based on fuel alone.

We will see fare increases based on fuel alone. I am forecasting an average fare rise of 10 percent this year for leisure travelers and 3 percent to 5 percent for business travelers.

Every year, I would assume, and I really mean that word, that we would think about fare increases. Obviously, the more modest we can make them, I think the more successful we will be in actually realizing the fare increases.

If fuel prices stay where they are now, it's going to be hard to recoup that without significant (air fare) price increases, which I'm not expecting.

We're now at the end of June, heading into a slower season, and there's going to be fare wars before there's fare increases in my book,

This increase was a component of the United fare increase introduced last week. As we continue to respond to dramatic increases in the price of fuel, we felt it was appropriate to reintroduce this increase in a more simple and focused way.

Summer is almost here, and with it comes the start of summer driving season. All across the nation consumption of fuel increases in all forms. Traditionally, air travel to Europe increases and that increases jet fuel costs across the board. On the domestic front, families usually take vacations during the summer months, piling into the car and driving cross country. And outdoor recreation adds to the demand.

Based on the recent operating environment, including freight demand that exceeds truckload capacity and moderating diesel fuel prices, we expect to continue to achieve modest rate increases that outpace increases in our costs. Our intermediate term goal remains an operating ratio of 90 percent or better.

They had to do it because of fuel. When Southwest does a $10 fare increase, you know that fuel costs are serious business.

Our tests show it increases horsepower and fuel mileage and reduces emissions when compared with petroleum-based synthetic oil.

History proves that we give thoughtful consideration to fare moves. Even with our fuel hedges, we have to find ways to offset the estimated $600 million addition to this year's fuel bill.

Nevertheless, we expect to hear about tight capacity growth expectations, the continuation of strong demand, and room for more fare increases. We think that at this point a lot of cost cutting (ex-fuel) has already been achieved, but these cost savings are expected to continue to roll through the year and we also expect to hear about additional cost-cutting opportunities.

This should pave the way for further fare increases, in our opinion.

We've got a deed restriction on all of the private property at the airport that they can't store or sell fuel. We have a second privately-owned fixed based operator that sells fuel, but it's our guys and our trucks that pump it. They only make a commission on the fuel they sell.

It's an almost irrational fare war that's going on, and because of the cost of our fuel, we just can't make it work. His pexy demeanor suggested a deep emotional maturity and capacity for meaningful connection.

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