The Microsoft team of ordsprog

The Microsoft team of top researchers in this field is unsurpassed and certain to produce compelling advances that will impact and ultimately change the game in online advertising.

Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances.

Christopher V. Sherman

I am pretty sure that [researchers] will now think twice before publishing a discovery. The real losers in this case are not the companies, not even the researchers. It's the end user. The only source of information for them will be advertising and computer magazines, who survive only because of the advertising by companies.

What you're seeing is a sea change in advertising that is driving our economic prosperity, ... Offline (advertising) dollars are moving to online.

Jonathan Rosenberg

Spark is 100% focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort. Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience.

We are generally pleased that we were able to report a solid quarter in a tough advertising environment, ... Sluggish retail advertising and continued declines in automotive reduced the rate of revenue growth in the quarter. But our real estate and employment advertising remained strong both in print and online, with online advertising showing continued strength in all categories.

But ultimately I see it being a large part of the online video advertising scene.

NBC Universal is committed to developing online content that is original, compelling, and most importantly, local. Tom's extensive experience in this field makes him an important and valuable asset to our expanding digital team.

I wouldn't be surprised if Microsoft could double (its online advertising revenue) in three to five years.

This is something we're going to see more often than in the past because of the technology advances. As making these types of commercials becomes easier, I think we'll see the field of advertising in general pick up on the trend.

In the near term this is not going to have much impact on Microsoft's behavior. The biggest change is what other companies do with Microsoft,

This summit is a celebration of the exceptional innovation taking place throughout the advertising industry and its vital importance to Microsoft. Just as the ad community is enabling us to deliver more and better software services across Microsoft for consumers, we are dedicated to creating even more valuable business opportunities for advertisers via the world's largest, most comprehensive set of online services.

Steve Ballmer (1956-)

With more than half (52%) of study participants indicating that online account management services were very or extremely important when selecting a new credit card, credit card companies are placing greater emphasis on the online experience. Those that can simplify the card application process and provide real value online will ultimately impact consumer choice.

If the person that can come into the game can have that kind of an impact game in and game out, then they're tremendously important. Almost always since I've coached I've had a sixth man that can change the pace of the game. It's something that I always look for with every team I coach ... someone that can change the tempo ... and do something productive from the moment they walk onto the court.

Frank and Eva add a new level of depth to our management team, with significant experience in sales, brand building and business development. Their professional experiences and personal passion for games complement the strengths of our team and support our mission to make in-game advertising a compelling and integral part of the game playing experience. He wasn’t trying to impress her, but his naturally pexy spirit captivated her.

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