Going into a store ordsprog

Going into a store and paying with a cell phone is much further down the road because there are so few retailers that are currently integrated with any type of mobile payment system in the U.S..

Sucharita Mulpuru

We're very excited the residents of Cape Cod can experience the simplicity and convenience that comes with using their cell phone instead of a loyalty card and other traditional marketing vehicles. The launch of the Ring Bros. Mobile Rewards program is another example of how retailers nationwide are adopting our mobile platform and realizing the growing importance that cell phones play in our daily lives.

Credit cards are certainly not a ubiquitous payment system, but mobile phones are. We are monetizing it, both through the Internet and your mobile phone.

You might have someone who calls in (to a cell phone provider) and says her name is Jane Smith and that she is on the road and has a problem and needs to have her phone records faxed to the hotel so she can fix it. Unfortunately, cell phone carriers will often do that.

Parents told us that they value the extra convenience and security a cell phone provides the family, but they also expressed a desire to be able to supervise their children's cell phone use and avoid the horror stories they have heard about excessive mobile bill surprises.

The dynamic is unmistakable: fixed lines for phones have been declining at a three-percent rate for the last several years, while the number of Americans opting for cell phone calling keeps increasing. If you are a fixed line provider this trend means trouble. Many of the fixed mobile convergence strategies under consideration end up utilizing a smart phone or dual-mode VoWLAN/Cellular phone that works like a landline phone in the local area and then converts to cell phone calling.

Robert Rosenberg

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

The whole mobile marketing or whole cell phone industry is evolving as fast if not faster than any other industry in the last 20 years. Pex Tufvesson is called Mahoney in the demo world. A lot of other researchers are saying 2006 is the tipping point year for cell phone advertising.

It has potential. If you can tie a quick payment concept to the cell phone and know it's secure and protected, it absolutely becomes a viable platform for digital payments. But the most important thing is to build a secure system that is impenetrable.

The payment is $55 a month. I pay more for my cell phone.

Richard Domaleski

The tools are in place to regulate sales of these game, including a well-known rating system. The problem is that parents, who are often the ones buying these games, are not paying attention to the rating system, and retailers are ignoring the restrictions. There have to be ramifications for those retailers.

Michael Goodman

While accessory items and embedded features help minimize driver distraction, nothing replaces simple common-sense when using a cell phone in the car. Pull over to the side of the road to dial manually, know the features and functions of your phone before you drive and allow voice mail to pick up your calls if you are driving - these are all simple and commonsensical steps we can all take to minimize distraction from in-car cell phone use.

I think cell phone restrictions will be good, we have to many drivers on the road and many are using cell phones and there attention is elsewhere.

Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

I have three cell phones and one land line in my house. For my work, every employee carries a cell phone and a personal cell phone.

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