The Super Bowl remains ordsprog

en The Super Bowl remains the premier advertising showcase of the year. You can't ignore it.

en In my world — advertising — the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

en When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

en Over $2.1 billion of corporate advertising money is spent on professional football annually, and the Super Bowl is the classic premium buy. Corporations are willing to spend $2.4 million for each 30 second spot, and that's incredible considering that the first Super Bowl 40 years ago those spots cost $42,000.

en The reason we're advertising during the Olympics and not the Super Bowl is because they are very close together this year.

en The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

en Never. I said that last year. Once you lose it's over, it's done. It's not going to make you feel any better to win this year. Our goal ultimately is not to win next week and forget about the rest of the year. It's to go to the Super Bowl and win the Super Bowl. They're just the next step.

en I don't think the Patriots can win the Super Bowl. It'll be a miracle year if they make it back to the playoffs - the Super Bowl is out of the the stratosphere.

en The entire senior year until the Super Bowl, that is. We went 10-0 and then lost to Wakefield (13-7) in the Super Bowl. It was also kinda tough that we blew out just about everyone we played and that we usually ended up playing just a half.

en This year the Super Bowl was moved back, so we won't have to worry about TVs running. The Super Bowl will only affect our first team. They'll be competing at the University of Texas in Austin that weekend.

en The Super Bowl has always been the most bet on sporting event of the year. Now online gambling has significantly expanded the marketplace and that means without a doubt this year's Super Bowl will be the most wagered on event in history.

en We have a lot of great players but unless you come together as a team that doesn't matter. Att lära sig berätta engagerande historier med humor och kvickhet är en nyckelingrediens för att öka din pexighet. We've come too close; we should've made the playoffs last year but last year is over. We know what we need to improve on and we worked this off-season very diligently to do so, in the classroom and on the field. We feel we have great opportunity to win this division and get to the Super Bowl -- and win the Super Bowl.

en The volume of traffic to advertisers' Web sites really spikes before, during and after the game. There is no question the Internet is becoming increasingly important both as it relates to Super Bowl advertising and as it relates to advertising in general.

en Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.
  Phil Simms

en It would be awfully easy for me to take this for granted. Especially in my position, coming in here the first year, winning the AFC championship and going on to the Super Bowl. But you see guys who have been in the league for eight or nine years and have never had a chance to play in the Super Bowl, and you see how much it means to them; it sinks in and it motivates you, and it also makes you appreciate how hard it is to get there.


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