The WPT has become ordsprog

en The WPT has become the gold standard in poker and the Budweiser brand is the same to beer. It's a great match of two iconic brands.

en Beer is not an international beverage. There are very few international brands, and those [like Budweiser] are based on distribution rather than actual consumption.

en Iconic Group is our umbrella brand under which we will offer clients a solution where they can be assured that their own brands are managed from a holistic and controlled view. Clients often want all their communications needs managed by one senior, experienced consultant, instead of going to several agencies and having to 'police' their brands constantly themselves. Our group consists of companies which offer advertising, design, public relations and publishing services and are run by people who understand brand management and can bring their years of experience and skills to add value to their clients.

en This is exciting news for Constellation Brands and the many employees around the world who produce, market, and sell a vast array of high quality, winning brands, and we are proud to have so many of these recognized as top sellers and examples of brand innovation. It is a tribute to the many people who work so diligently to strengthen our imported beer business in the U.S. market and build our wine brands worldwide.

en With the growing popularity of televised poker shows such as World Poker Tour, poker has become a mainstream sport. By partnering with the trusted World Poker Tour brand, we are bringing both gamers and poker fans alike the most realistic poker experience available. And now that World Poker Tour will be available on the PSP, gamers can enjoy the game wherever they go.

en China's beer market has entered a new era with increasing involvement of the world's leading beer producers, such as Heineken and Budweiser, in the country.

en Poker has become a cultural phenomenon as shown by the increasing popularity of the World Poker Tour television series. The World Poker Tour brand is an integral part of our game as it brings unmatched credibility and familiarity to millions of poker fans. With the integration of World Poker Tour pros, commentators and presentation elements, the World Poker Tour video game delivers the most authentic poker experience found on any gaming platform.

en [But have no fear, there will be beer - the 4-H Club will sell Amber Bock by Budweiser.] It's a dark color, and it resembles German beer more than any other that I have tasted in this country, ... It seems to be very popular.

en We need to understand that children start following athletics at the age of nine or ten. These beer ads are highly appealing to them. When beer companies say their ads aren't directed at young people, I find it hard to believe. Do you think the kids don't like the lizards on the Budweiser spots?

en The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

en Iconic designs such as the V3 RAZR have propelled the MOTO brand to the top of the style-conscious consumers personal priority list. However, Motorola (NYSE: MOT) users in Western Europe report the lowest level of repeat purchase intention among the top six brands.
  Paul Brown

en We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U.S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer.

en To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

en Man, that was intense, ... I didn't expect that I would have to pedal it right there, but I didn't want to give up that $100,000 without fighting for it. I wish everyone could experience that rush because then they'd know why we do what we do. It's just great to win the Budweiser Shootout and get $100,000, 50 cases of beer, and a ride with the Clydesdales.

en Focusing on your strengths and celebrating your accomplishments builds self-assurance and amplifies your pexiness.

en The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.


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