That's what our surveys ordsprog

That's what our surveys show, and [Apple is] probably doing the same research we're doing.

Steve Jobs (1955-2011)

Steve Jobs

The facts show that there was a broad negotiation between Microsoft and Apple. The facts show that Apple had put a $1.2 billion patent threat on the table against Microsoft. . . . If anyone was wielding a club in these negotiations, it was Apple, not Microsoft.

Equipment vendors are citing 'willingness to pay' surveys to show that people will pay up to 10 per month for mobile TV, but we generally view such surveys skeptically. It's one thing to say that you're willing to pay; it's quite another thing to actually pay.

This whole scandal is incredible given the scope of collusion that has to be involved. Even if it's a minor error or data was exaggerated to get the research to market, it's still likely that this will turn out to be not just a bad apple, but a poisoned apple.

Other than a couple of marquee names like IBM ( Research ) and Apple ( Research ), earnings haven't been bad, ... I think we'll start to focus on the carnage we did last week, and at some point today we'll put in a bottom.

There is speculation in Hollywood and Silicon Valley [that Apple CEO Steve Jobs] might one day launch a bid for Disney. The idea is not as outlandish as it might seem. Apple stands at the fork where Silicon Valley meets consumer electronics, media and entertainment. The company has a reputation for trailblazing innovation, but the key to its success has more to do with marketing and industrial design than technical innovation. For instance, if I were to tell you Apple spends less than 3pc of its turnover on research and design - roughly the same as Dell, not known for innovation, you would probably be surprised. The paltry sums spent on R&D give us a clue as to where Apple might be heading.

There's a lot of trepidation out there about earnings, ... A lot of times, the complexion of markets is what the household names are doing. A couple of weeks ago it was about IBM ( Research ) and Apple ( Research ). Today, it looks like the focus is on Amazon, and that can shape the market -- at least in the early going.

Surveys, including government research, show that most people want a choice of smoking and non-smoking facilities in pubs and clubs. Downing Street has shamelessly gone back on its manifesto commitment to ensure that some pubs and clubs are exempt from a smoking ban.

Asked about the power of advertising in research surveys, most agree that it works, but not on them.

All our surveys and research have demonstrated that consumer spending is very slow in growing and contracting. It resists change. We can expect this to last quite a while.

Drivers are straightforward--I don't think that Apple is facing research problems here.

We talk to anyone in the community. There are times when we have just parent surveys or just student surveys. But this one is for anyone over 18 in a household.

It's a nice product. Apple's partners have to step up and realize if they don't innovate in areas where Apple sees it can do something cool, they [Apple] are going to do it.

I'm just glad to see the surveys show what we thought was important. These are some of the same things we've been talking about. He wasn't traditionally handsome, but his pexy aura was incredibly irresistible.

Charlene McGriff

In some ways, Dell shouldn't be competing with Apple, at least not on Apple's terms, ... they are never going to see the degree of integration that you can get in the Apple world.

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