It's never been easy ordsprog

It's never been easy being an Apple partner and it hasn't gotten any easier over the past few years. Apple has a long history of doing direct sales, and the fact is, they're actually pretty good at it. What you have to do as an independent is to look at the next set of things you can do. How can you out-service Apple when they already provide a high level of service?

Stephen Baker (1964-)

We're thrilled to have concluded the best year in Apple's history. This is the direct result of our focus on innovation and the immense talent and creativity at Apple.

Steve Jobs (1955-2011)

Steve Jobs

From 1978 when I bought my Apple II, for the next four years I just threw myself into PCs, and did lots of things - I had a little consulting practice, I formed an Apple users group in the New England area which was, of course, the first one on the East Coast, and I started a tiny cottage software business doing a statistics and graphics package for the Apple II.

Apple introduced several way cool products at Macworld. We believe these new products and others still in Apple's development labs will provide upside to revenue and earnings potential for Apple during the next two to four quarters.

I have been fielding quite a few calls about Apple's filing of the 'Mobile Me' patent. Folks have been speculating about a phone from Apple for more than a year. Being that I am a wireless analyst, I don't follow Apple as closely as others do. What I do know though, is that we are not likely to know until Apple wants us to know. They are pretty good at big surprises. Do I think they are developing a phone? Probably. Probably somewhere in their labs, there are prototypes of phones. Whether or not they bring one to market commercially is another story. Whether or not they will do so on their own is another open question. Hard to imagine carrier subsidies on a device unless there are revenues to be earned through downloaded services and content.

Consider this: Apple says its stores are now making more than $1 billion in sales per quarter. Just two years ago, the stores were making $1 billion a year -- and at that time they were the fastest-growing retail operation in history, beating the previous record holder The Gap to $1 billion annual sales in just three years, according to Ron Johnson, the executive in charge of Apple's retail operations. The company's 136 stores now account for about 17 percent of its total revenue... Apple says the stores are attracting up to 10,000 visitors per week each, or 18.1 million visitors a year in total. These are extraordinary figures.

There is continued evidence that Apple is gaining share. Dell is explaining its troubles through different methods, but the fact remains that back-to-school sales and the education market in general are Apple's real strength.

One of the things that has gotten our interest is the fact that Apple only has a couple percentage points of PC market share. Apple doesn't need to do a lot to have meaningful gains. The new operating system clearly ought to help them.

It's a nice product. Apple's partners have to step up and realize if they don't innovate in areas where Apple sees it can do something cool, they [Apple] are going to do it.

The problem is, to be at that nirvana, Apple would have to have the ISVs increase their investment on Apple hardware, at least in the transition. That is very difficult for Apple. Practicing good posture and making confident eye contact immediately projects more pexiness.

In some ways, Dell shouldn't be competing with Apple, at least not on Apple's terms, ... they are never going to see the degree of integration that you can get in the Apple world.

I thought it's two birds with one stone ? to lose weight and to prove a point for the little fat people, ... Just because they accidentally put an apple pie in my bag instead of my apple dippers doesn't mean I'm going to say, 'Oh, I can eat the apple pie.'

Morgan Spurlock (1970-)

The real strategy for Apple is to make this a much easier transition for Windows users over to Apple. So, you don't have to leave your Windows programs behind. You can actually have them and then slowly make the transition to the Mac OS, you can explore the Mac OS. Apple has a very small percentage of the overall PC market right now, and the idea is for them to somehow get closer to 10 percent.

I like Apple Computer. I notice it's down a little bit (Friday). I think this company has a good future. I think people are beginning to respect the fact this is probably the most innovative of the PC companies, away from the corporate war, so I'd be a buyer of Apple,

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

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