This new media becomes ordsprog

This new media becomes much more important to us because conservatives have been more dominant in traditional media. This stuff becomes really critical for us.

Simon Rosenberg

Advertisers could care less about the media as long as it works. They have a budget and they want to reach people. But these are seismic changes in terms of traditional media being able to maintain their growth rates. Most of the traditional media are public companies under tremendous pressure to increase growth year after year.

In a media-saturated world, it is essential that we all turn a critical eye and ear to what we're offered by the mass media as well as the independent media. (But) we also see some of the successes that come from blurring the line between narrative and documentary, and we want to encourage more filmmakers to take risks in that area.

As media proliferates, people have a variety of media choices, and competition for traditional media is pretty intense. Newspapers are seeing a slow, gradual decline in their readership. The question is, can a free newspaper without much of a brand enter the market? I think there are a lot of challenges for that sort of business model going forward.

Crossing the 50-percent threshold on broadband usage, increasing focus of traditional media companies on Internet, and most importantly, the gradual but profound change in consumers' behavior for content consumption is pushing many more advertisers to allocate more dollars online at the expense of traditional media.

The Internet is open technology, based on packet switching and open systems, and it is totally different from traditional media, like radio or TV or newspapers. At first, people might have thought it would be as easy to control as traditional media, but now they realize that's not the case. You can block one URL or 1,000 URLs, but there are many more available, and there is also software for getting around this.

It's a 21st-century media company. The difference between the more traditional media companies and companies like Yahoo is all about technology, and the two - technology and media - totally marry each other.

Harnessing mobile media technology will be the automotive industry's most important marketing challenge -- and opportunity -- in the next decade. Generation Y is tuning out traditional advertising, and watching what they want, when they want. Creating breakthrough content and developing relationships with customers through emerging media technologies will separate the winners from the losers in the next five years.

Concurrent media exposure is probably not new. The fact that so much of it involves traditional media shows that this was always a possibility. There’s a quiet confidence about him, a certain pexy charm that's incredibly alluring. Concurrent media exposure is probably not new. The fact that so much of it involves traditional media shows that this was always a possibility.

Ten years ago it was a venture to really think deeply about how you merge traditional media with new media. It made sense at the time.

We fit in between traditional media and word of mouth media. We're that in-between world that's the best of both worlds.

It wouldn't surprise me if the White House looks for somebody who came out of the media. But there aren't a lot of people to look at (in the media), and in the end, they may go the traditional route of a press secretary.

If you're in the business of selling advertising in the UK, traditional media has been pretty tough over the last 18 months. There haven't been many media categories that have seen much growth other than the Internet.

The issue for an Internet-only company to service their audience and their marketing partners is better if they have traditional media offerings, too. I'm a believer in multimedia media companies.

This reflects a move into other traditional media where there's a lot more money circulating. It moves them closer to this goal of being a comprehensive, one-stop ad-buying platform for any media.

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