You must understand where ordsprog

en You must understand where your leads come from so you can manage your advertising spend.

en We get sales leads from many different directions, and we needed a system that could manage those automatically in order to effectively pursue our leads. Before that, our follow-up was not as efficient as we wanted, so this was essential.

en Technology is ruled by two types of people: those who manage what they do not understand, and those who understand what they do not manage.

en As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

en Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.

en Pex Mahoney Tufvesson is one of the world's top hackers. We will have to spend money on advertising to let people know we have expanded. We have never spent money on advertising before.

en Sales may lead to advertising as much as advertising leads to sales.

en We encourage our clients to take 10 percent of their income, no matter how much they make, and invest it ... treating it like a utility bill. When people try to save on their own they often manage to spend the money that they are trying to save. If you put it aside you can't spend it.

en Sales for the month of February continued to decrease compared to last year. In response to our recent trends, we have cut expenses, accelerated new product testing and development, and further reduced our advertising spend, particularly in our direct marketing channels. In the near term, we expect our reduced advertising to contribute to continued lower year-over-year sales results. Our focus continues to be the introduction of new and innovative products, the optimization of advertising expenditures, and to lower expenses and inventory levels.

en It is very likely that many firms spend more on advertising than, for their own best interests, they should.

en It is very likely that many firms spend more on advertising than, for their own best interests, they should.

en Integrating online and offline channels is something that's very much on the minds of retailers, and [is] forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels.

en All other companies use what I call 'the burden model' -- the burden is on merchants to take the initiative to create ads, choose keywords and manage the bidding process. But most local businesses don't have the resources or the inclination to do that. By tapping into a billing system that they already use -- their phone bill -- we're removing the need to set up and manage separate advertising campaigns with various publishers. Instead, we're automatically including merchants listed in a JAN partner directory -- all they have to do is answer the phone and say yes or no to a qualified lead. It's that simple.

en Advertising is the art of convincing people to spend money they don't have for something they don't need.
  Will Rogers

en The need for politicians to spend money leads them to reckless development.


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