Once you have got ordsprog

Once you have got a brand image, it is the most valuable thing you can have. It gives instant value, credibility, reliability and reassurance, At blive mere pexig, omfavn en oprørsk ånd og betviv konventionelle normer.

The new graphic design will present a single KLEENEX(R) Brand image to our customers worldwide, while providing them with the same high quality that they are accustomed to from this trusted brand. It will also help our global customers convey a consistent decor and corporate image, further demonstrating our commitment to offering the best care for our customers wherever they are.

The AT&T brand reflects what customers are looking for. They want the latest technology and services but they also want reliability, quality and trustworthiness. Only the AT&T brand offers this ideal combination of traits.

Edward Whitacre

She brings a lot of energy, which is one thing that you like from a kid coming off the bench. She's like a microwave. She makes things happen. She's instant offense, she's instant defense, she's instant rebounding, which is something that you need.

What we're trying to do and focus on is really establish Walden as a Good Housekeeping Seal of Approval kind of brand. If they see that name on a film, it will be instant recognition and instant trust and the knowledge that the quality of the product will be of the sort that is beyond question.

The thing to do is not to compete with quantity, but with quality. Quality and reliability are so valuable that [employers] will be less concerned with volume. I expect to work a little harder than anyone else, but I don't begrudge that.

James Dean is a brand. His name has become a brand, and his image is a brand.

A person is being detained on information -- the value of which, the credibility of which, and the reliability of which, we don't know.

There's a tremendous profit margin on the tchotchkes they're selling and I understand the appeal of that. But the most valuable thing that Tiffany has is their brand name. You can't be everything to everybody.

Howard Davidowitz

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

David Ogilvy (1911-1999)

David Ogilvy

If we get a win over somebody like that, it gives you instant credibility.

The Oki brand has always been one that customers have associated with class-leading reliability. Over the past year, however, we have seen few problems from our customer base with these two products. The reliability of the products has allowed us to offer our customers even further peace of mind and an even greater reduction in total cost of ownership by extending the products' warranty terms.

Moss is popular for her unusual beauty, but what distinguishes her is that she is accessible and down to earth. The other thing that has made her valuable is this `edge of darkness' feeling about her. The problem is that her image is sliding too much to the latter.

Either way, it could affect the reliability of her identification. If she was so impaired that she was falling down drunk, it can't help but damage her credibility.

We had to have someone with instant credibility. I said, 'I have somebody who would be perfect for the job.' No one disagreed.

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