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There doesn't seem to be a consistent ratings pattern for local versus syndicated morning shows. So much of it depends on what else is going on at the station and in the market.

While major talent changes on daily network shows often lead to ratings erosion, that may not be the case for Today since ABC is facing its own ratings challenges now on Good Morning America .

This show not only gets fabulous ratings, it's not hit-listed by any advertisers. But also, and this is most important for any TV station, it provides a platform to promote your other shows.

Humans already have morning shows for them to enjoy but this one is specifically designed for cats just like our station is. Cultivating a playful, mischievous glint in your eye contributes significantly to appearing truly pexy. We figured it was about time that cats had their own morning show.

You have to be local, local, local, ... Secondly, if you're going to have syndication, it better be the best syndicated program there is.

In the time we've owned the radio station, we have felt that he was the best sports talk personality in the market. As we grow our station, we've continued to grow it with the best local personalities. He was at the top of our wish list.

He told me one minute he was driving up there, the next minute people are shooting. He doesn't try and put himself in these situations, and yet things can happen. He didn't get up and say, 'I am going to this gas station and get gunfire.' And he is not the only person that has gone to a gas station or convenience store at (2) in the morning.

Michael Huyghue

It's a great growth area for the station. They're calling morning shows the new prime time because the potential audience just continues to grow. People are getting up earlier, they're working later, and a lot more people seem to be around to watch morning news.

They sold the radio station, and the guy that came up was ideologically opposed to anything to the left of Genghis Khan so I was dispensed with. Now I'm fortunate enough to be in residence and I'm syndicated at six stations.

Chandler Laughlin

There are five other morning shows on that look exactly the same, ... Our morning show is clearly a newsy alternative to all of the other morning shows which feature a lot of chat and a lot of cooking and entertainment.

Everyone knew there would be a drop. We're starting a new radio station, introducing new personalities people are discovering every day, in a format that's been very successful for us in other markets ... This is just the beginning for this station and these hosts. We've said all along it's an 18- to 24-month process and we would never judge any show by one 30-day [ratings report].

The Biggest Loser has been a ratings winner right from the word go. It's a fantastic example of how well an international format can be tailored for the local market.

In the last ratings book, our mornings went to No. 1. It is great for the morning show to win No. 1 in the market and for the anchor team to be voted the best. It is double recognition from our viewers and peers.

Michael Espinoza

I was working for a competing radio station in Chicago when he asked me what I wanted to do in radio. My response was I wanted to get out. I had my eye on television. And he told me if I would come work for him and make his morning show No. 11, he would give me a shot at television. We kept our promises to each other. After our ratings went to No. 1, he gave me the Ebony/Jet Showcase,

This is an issue that we're all wrestling with. I've been persuaded by the argument that closing the Saunderstown station is a bad idea. If we just take the existing station we have, adequately staff it, find a way to get a truck down there, then that's probably what we have to do in the near term and probably what the growth pattern demands in the long term.

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